1 序文
2 調査範囲と方法論
2.1 調査の目的
2.2 ステークホルダー
2.3 データソース
2.3.1 一次情報源
2.3.2 二次情報源
2.4 市場推定
2.4.1 ボトムアップ・アプローチ
2.4.2 トップダウンアプローチ
2.5 予測方法
3 エグゼクティブ・サマリー
4 はじめに
4.1 概要
4.2 主要産業動向
5 世界の女性用衛生用品市場
5.1 市場概要
5.2 市場パフォーマンス
5.3 COVID-19の影響
5.4 製品タイプ別市場構成
5.5 流通チャネル別市場構成比
5.6 地域別市場構成
5.7 市場予測
5.8 SWOT分析
5.8.1 概要
5.8.2 強み
5.8.3 弱点
5.8.4 機会
5.8.5 脅威
5.9 バリューチェーン分析
5.9.1 概要
5.9.2 研究開発
5.9.3 原材料調達
5.9.4 製造
5.9.5 マーケティング
5.9.6 流通
5.9.7 最終用途
5.10 ポーターズファイブフォース分析
5.10.1 概要
5.10.2 買い手の交渉力
5.10.3 供給者の交渉力
5.10.4 競争の程度
5.10.5 新規参入の脅威
5.10.6 代替品の脅威
6 製品タイプ別市場構成
6.1 衛生パッド
6.1.1 市場動向
6.1.2 市場予測
6.2 パンティライナー
6.2.1 市場動向
6.2.2 市場予測
6.3 タンポン
6.3.1 市場動向
6.3.2 市場予測
6.4 スプレー・内部クリーナー
6.4.1 市場動向
6.4.2 市場予測
6.5 その他
6.5.1 市場動向
6.5.2 市場予測
7 流通チャネル別市場
7.1 スーパーマーケットとハイパーマーケット
7.1.1 市場動向
7.1.2 市場予測
7.2 専門店
7.2.1 市場動向
7.2.2 市場予測
7.3 ビューティーストアと薬局
7.3.1 市場動向
7.3.2 市場予測
7.4 オンラインストア
7.4.1 市場動向
7.4.2 市場予測
7.5 その他
7.5.1 市場動向
7.5.2 市場予測
8 地域別市場内訳
8.1 アジア太平洋
8.1.1 市場動向
8.1.2 市場予測
8.2 北米
8.2.1 市場動向
8.2.2 市場予測
8.3 欧州
8.3.1 市場動向
8.3.2 市場予測
8.4 中東・アフリカ
8.4.1 市場動向
8.4.2 市場予測
8.5 中南米
8.5.1 市場動向
8.5.2 市場予測
9 女性用衛生用品の製造工程
9.1 製品概要
9.2 原材料要件
9.3 製造工程
9.4 主な成功要因とリスク要因
10 競争環境
10.1 市場構造
10.2 主要プレーヤー
10.3 主要プレーヤーのプロフィール
10.3.1 プロクター・アンド・ギャンブル
10.3.1.1 会社概要
10.3.1.2 概要
10.3.1.3 製品ポートフォリオ
10.3.1.4 財務
10.3.1.5 SWOT分析
10.3.2 エッジウェル・パーソナルケア
10.3.2.1 会社概要
10.3.2.2 概要
10.3.2.3 製品ポートフォリオ
10.3.2.4 財務
10.3.2.5 SWOT分析
10.3.3 ユニ・チャーム
10.3.3.1 会社概要
10.3.3.2 概要
10.3.3.3 製品ポートフォリオ
10.3.3.4 財務
10.3.3.5 SWOT分析
10.3.4 キンバリー・クラーク・コーポレーション
10.3.4.1 会社概要
10.3.4.2 概要
10.3.4.3 製品ポートフォリオ
10.3.4.4 財務
10.3.4.5 SWOT分析
10.3.5 花王株式会社
10.3.5.1 会社概要
10.3.5.2 概要
10.3.5.3 製品ポートフォリオ
10.3.5.4 財務
10.3.5.5 SWOT分析
図1：世界：女性用衛生用品市場：主な推進要因と課題
図2：世界の女性用衛生用品市場：販売額（単位：億米ドル）、2019年～2024年
図3：世界の女性用衛生用品市場：製品タイプ別内訳（単位：%）、2024年製品タイプ別内訳（単位：％）、2024年
図4：世界の女性用衛生用品市場：製品タイプ別構成比（単位：%）、2024年図4：女性用衛生用品の世界市場：流通チャネル別構成比（%）、2024年
図5：世界の女性用衛生用品市場：地域別構成比（%）、2024年地域別構成比（%）、2024年
図6：世界の女性用衛生用品市場の予測：販売額（単位：億米ドル）、2025年～2033年
図7：世界：女性用衛生用品産業：SWOT分析
図8: 世界：女性用衛生製品産業：バリューチェーン分析バリューチェーン分析
図9: 世界：女性用衛生製品産業：バリューチェーン分析ポーターのファイブフォース分析
図10：世界市場女性用衛生用品（生理用ナプキン）市場：販売額（単位：百万米ドル）、2019年・2024年
図11：世界：女性用衛生用品（生理用ナプキン）市場予測：販売額（百万ドル）、2025年～2033年
図12：世界：女性用衛生用品（パンティライナー）市場：販売額（単位：百万米ドル）、2019年・2024年
図13：世界：女性用衛生用品（パンティライナー）市場予測：販売額（単位：百万米ドル）、2025年～2033年
図14：世界：女性用衛生用品（タンポン）市場：販売額（単位：百万USドル）、2019年・2024年
図15：世界市場女性用衛生用品（タンポン）市場予測：販売額（百万ドル）、2025年～2033年
図16：世界：女性用衛生用品（スプレー・内部洗浄剤）市場：販売額（単位：百万米ドル）、2019年・2024年
図17：世界：女性用衛生用品（スプレー・内部洗浄剤）市場予測：販売額（単位：百万米ドル）、2025年～2033年
図18：世界：女性用衛生用品（その他の製品タイプ）市場：販売額（単位：百万米ドル）、2019年・2024年
図19：世界市場女性用衛生用品（その他の製品タイプ）市場予測：販売額（単位：百万米ドル）、2025年～2033年
図20：世界の女性用衛生用品市場：スーパーマーケットとハイパーマーケットを通じた販売額（単位：百万米ドル）、2019年・2024年
図21：世界：女性用衛生用品市場予測女性用衛生用品市場の予測：スーパーマーケットとハイパーマーケットによる販売（単位：百万米ドル）、2025年～2033年
図22：世界：女性用衛生用品市場：専門店による販売（単位：百万米ドル）、2019年・2024年
図23：世界：女性用衛生用品市場予測女性用衛生用品市場予測：専門店経由の売上高（単位：百万米ドル）、2025年～2033年
図24：世界：女性用衛生用品市場：美容店と薬局による販売（単位：百万米ドル）、2019年・2024年
図25：世界の女性用衛生用品市場予測女性用衛生用品市場の予測：美容店と薬局による販売（単位：百万米ドル）、2025年～2033年
図26：世界の女性用衛生用品市場：オンラインストアによる販売（単位：百万米ドル）、2019年・2024年
図27：世界の女性用衛生用品市場の予測：オンラインストア経由の売上高（単位：百万米ドル）、2025年～2033年
図28：世界の女性用衛生用品市場：その他の流通チャネルによる販売（単位：百万米ドル）、2019年・2024年
図29：世界の女性用衛生用品市場の予測：その他の流通チャネルによる販売（単位：百万米ドル）、2025年～2033年
図30：アジア太平洋地域の女性用衛生用品市場：販売額（単位：百万米ドル）、2019年・2024年
図31：アジア太平洋地域の女性用衛生用品市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図32：北米：女性用衛生用品市場：販売額（単位：百万米ドル）、2019年および2024年
図33：北米：女性用衛生用品市場予測：2019年女性用衛生用品市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図34：ヨーロッパ：女性用衛生用品市場：2025-2033年女性用衛生用品市場：販売額（単位：百万米ドル）、2019年および2024年
図35：欧州：女性用衛生用品市場予測：2019年および2024年女性用衛生用品市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図36：中東およびアフリカ：女性用衛生用品市場：販売額（単位：百万米ドル）、2019年および2024年
図37：中東およびアフリカ：女性用衛生用品市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図38：ラテンアメリカ：女性用衛生用品市場：販売額（単位：百万米ドル）、2019年および2024年
図39：ラテンアメリカ：女性用衛生用品市場予測：2019年および2024年女性用衛生用品市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図40：女性用衛生用品の製造：詳細なプロセスフロー
[表一覧］
表1：世界の女性用衛生用品市場：主要産業ハイライト（2024年、2033年
表2：世界の女性用衛生用品市場の予測：製品タイプ別内訳（単位：百万ドル）、2025年～2033年
表3：世界の女性用衛生用品の世界市場予測：流通チャネル別構成比（単位：百万米ドル）、2025-2033年
表4：世界の女性用衛生用品の世界市場予測：地域別構成比（単位：百万米ドル）、2025-2033年
表5：女性用衛生用品の製造：原材料所要量
表6：世界の女性用衛生用品市場：競争構造
表7：世界の女性用衛生製品の世界市場：競争構造主要プレイヤー
The global feminine hygiene products market size reached USD 29.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 43.7 Billion by 2033, exhibiting a growth rate (CAGR) of 4.15% during 2025-2033. The increasing concerns about genital health, heightening menstrual awareness among women, and the easy availability of products through online and offline retail channels represent some of the key factors driving the market.
Feminine hygiene products are essential personal care items that women use to manage their menstrual cycles, vaginal discharge, and other bodily functions related to their genitalia. These products include wipes, tampons, pads, menstrual cups, panty liners, internal cleansers, sprays, disposable and reusable razors, and blades. They are manufactured using air-laid paper, wood pulp, tissue, polyethylene films, glues, release papers, and absorbent fibers from cotton and rayon. They aim to support women's reproductive health by ensuring proper intimate hygiene to prevent infections and allergies. Moreover, they provide security and confidence, allowing women to participate in sports, swimming, and other activities without worry. With a wide variety of shapes and sizes available, these products cater to the diverse needs of women worldwide, promoting both internal and external health.
The growing awareness and acceptance of menstrual hygiene management practices will stimulate the growth of the market during the forecast period. The rising female population, particularly in developing regions, has augmented the demand for these products. Additionally, the increasing focus on women's empowerment and gender equality is contributing to the market growth. Adequate access to and use of these products is crucial in supporting women's overall well-being, allowing them to participate fully in education, work, and social activities without disruption. Furthermore, numerous technological advancements and product innovations are driving the market toward growth. Manufacturers are continuously developing new products that provide improved comfort, absorption, and convenience to meet the evolving needs and preferences of consumers. For instance, the introduction of menstrual cups and reusable pads has gained popularity owing to their eco-friendly and cost-effective nature. Moreover, the emerging trend of e-commerce and online retailing has made them more accessible to a broader consumer base, thereby fueling the market growth.
Feminine Hygiene Products Market Trends/Drivers:
Rise in Awareness and Education Among the Masses
A rise in awareness and education about menstrual health and hygiene have played a vital role in driving the product demand. Governments, NGOs, and educational institutions have recognized the significance of promoting menstrual hygiene management and have taken various favorable initiatives to create awareness among the masses. These efforts include educational programs, workshops, and campaigns to destigmatize menstruation and provide accurate information about menstrual health. This increased knowledge has shifted attitudes and behaviors, with women prioritizing their menstrual health and seeking reliable and effective sanitary products. The efforts to promote awareness and education about menstrual health and hygiene have improved menstrual hygiene practices globally. As a result, the demand for these products has increased significantly as more women recognize the importance of using appropriate and reliable sanitary products to manage their periods effectively.
Surge in Focus on Women Empowerment and Gender Equality
The focus on women empowerment and gender equality has been a significant driving force behind the growth of the market. It stems from the recognition that access to safe and reliable menstrual hygiene products is not only a matter of basic hygiene but also a fundamental right that enables women to fully participate in various aspects of their lives. Empowering women includes ensuring their access to appropriate menstrual hygiene products that cater to their unique needs and preferences. When women have access to reliable and high-quality products, they can manage their menstrual cycles with confidence, comfort, and dignity. This access enables them to engage in educational pursuits, pursue career opportunities, and participate actively in social and community activities without the fear or discomfort associated with inadequate menstrual hygiene.
Ongoing Technological Advancements and Product Innovations
Technological advancements and product innovations have been instrumental in shaping the market, fueling its growth and meeting the evolving needs and preferences of women. Manufacturers are continuously investing in research and development (R&D) to develop new and improved products that offer enhanced comfort, absorption, and convenience. One significant innovation that has gained popularity is the menstrual cup. Menstrual cups offer increased comfort, longer wear time, and reduced environmental impact, making them a popular choice among women seeking eco-friendly options. Moreover, eco-friendly materials have gained traction in the feminine hygiene market. Various key players are now incorporating biodegradable and organic materials into their products, reducing environmental impact and catering to the growing demand for sustainable options. Technological advancements have also resulted in the development of innovative features and designs, thereby propelling market growth.
Feminine Hygiene Products Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the global feminine hygiene products market report, along with forecasts at the global and regional levels from 2025-2033. Our report has categorized the market based on product type and distribution channel.
Breakup by Product Type:
• Sanitary Pads
• Panty Liners
• Tampons
• Spray and Internal Cleaners
• Others
Sanitary pads dominate the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes sanitary pads, panty liners, tampons, spray and internal cleaners, and others. According to the report, sanitary pads represented the largest segment.
Sanitary pads have emerged as the most popular product type in the market due to several key drivers. Sanitary pads offer high absorbency levels and reliable protection against the menstrual flow, ensuring women's comfort and confidence during their menstrual cycle. Moreover, the easy availability and accessibility of sanitary pads, as they are easily found in various retail outlets, making them convenient and accessible for women in different regions, is propelling the market growth.
Apart from this, sanitary pads have a long-standing presence and familiarity in the market. They have been used for generations to establish trust and reliability among women. Furthermore, the rising popularity of sanitary pads as they prioritize comfort and convenience with their soft materials and contoured designs, ensuring a comfortable fit and ease of use, thereby accelerating the product adoption rate. Overall, the combination of absorbency, accessibility, familiarity, and comfort has solidified sanitary pads as the preferred choice for women seeking menstrual hygiene products.
Breakup by Distribution Channel:
• Supermarkets and Hypermarkets
• Specialty Stores
• Beauty Stores and Pharmacies
• Online Stores
• Others
Supermarkets and Hypermarkets hold the largest share in the market
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, beauty stores and pharmacies, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.
Supermarkets and hypermarkets offer various products from different brands, providing customers with a comprehensive selection. This broad variety ensures consumers find specific products that meet their preferences and needs. Moreover, supermarkets and hypermarkets provide convenience by offering a one-stop shopping experience, thereby driving market growth.
Additionally, supermarkets and hypermarkets offer competitive pricing due to their strong bargaining power and economies of scale. In line with this, the shifting consumer preferences toward supermarkets and hypermarkets as they help them secure favorable deals with manufacturers and suppliers are catalyzing the market expansion. Furthermore, supermarkets and hypermarkets are investing in strategic marketing and promotional activities, such as in-store displays and advertising campaigns, which enhance the visibility and awareness. This marketing support and brand presence build consumer trust and confidence in purchasing these products from supermarkets and hypermarkets, which in turn is positively influencing market growth.
Breakup by Region:
• Asia Pacific
• North America
• Europe
• Middle East and Africa
• Latin America
Asia Pacific exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific, North America, Europe, Middle East and Africa, and Latin America. According to the report, Asia Pacific was the largest market.
The main factors driving the market in Asia Pacific included the rising awareness about genital health, increasing affordability, and easy availability of products. The region's large population, especially in developing countries like China and India with substantial populations, creates a vast consumer base. This population size and the region's steady population growth contribute to the market growth. Moreover, increasing urbanization in the Asia Pacific region plays a significant role. As more people migrate to cities, there is a rise in disposable income levels. This increase in purchasing power allows individuals to prioritize personal care products, including feminine hygiene products. Furthermore, the growing recognition about the importance of menstrual health and hygiene and a reduction in the stigma and taboos associated with menstruation have accelerated the acceptance and demand in the Asia Pacific region. Apart from this, governments of various nations in the Asia Pacific region have launched initiatives and campaigns to educate and empower women regarding menstrual health, thereby propelling market growth.
Competitive Landscape:
The market is experiencing a lower-than-anticipated demand compared to pre-pandemic levels. However, this is likely to witness a paradigm shift over the next decade with increased access to feminine hygiene products globally and a rise in purchasing power due to the widened middle-class bracket. The market is witnessing a steady increase in research and development initiatives as well as investments resulting in improved technology, a better supply chain, and the use of new materials for manufacturing high-quality products at a lower cost. Additionally, leading companies in the industry are introducing organic sanitary napkins with high absorption capacity and eco-friendly materials owing to the growing environmental awareness. We expect the market to witness new entrants, portfolio consolidations, and increased strategic collaborations to drive healthy competition within the domain.
The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
• Procter & Gamble
• Edgewell Personal Care
• Unicharm
• Kimberly-Clark Corporation
• Kao Corporation
Key Questions Answered in This Report
1.What was the size of the global feminine hygiene products market in 2024?
2.What is the expected growth rate of the global feminine hygiene products market during 2025-2033?
3.What are the key factors driving the global feminine hygiene products market?
4.What has been the impact of COVID-19 on the global feminine hygiene products market?
5.What is the breakup of the global feminine hygiene products market based on the product type?
6.What is the breakup of the global feminine hygiene products market based on the distribution channel?
7.What are the key regions in the global feminine hygiene products market?
8.Who are the key players/companies in the global feminine hygiene products market?
