1 序文
2 調査範囲と方法論
2.1 調査の目的
2.2 ステークホルダー
2.3 データソース
2.3.1 一次情報源
2.3.2 二次情報源
2.4 市場推定
2.4.1 ボトムアップ・アプローチ
2.4.2 トップダウンアプローチ
2.5 予測方法
3 はじめに
3.1 概要
3.2 エグゼクティブ・サマリー
3.3 主要業界動向
4 世界の広告市場
4.1 現在の市場動向と過去の市場動向
4.2 各セグメントの業績
4.3 各地域のパフォーマンス
4.4 主要プレイヤーとその市場シェア
4.5 市場予測
5 世界のオンライン広告市場
5.1 市場概要
5.2 現在の市場動向と過去の市場動向
5.3 COVID-19の影響
5.4 タイプ別市場構成
5.5 各地域のパフォーマンス
5.5.1 北米
5.5.1.1 現在の市場動向と過去の市場動向
5.5.1.2 市場予測
5.5.2 アジア太平洋
5.5.2.1 現在の市場動向と過去の市場動向
5.5.2.2 市場予測
5.5.3 西ヨーロッパ
5.5.3.1 現在の市場動向と過去の市場動向
5.5.3.2 市場予測
5.5.4 東欧
5.5.4.1 現在の市場動向と過去の市場動向
5.5.4.2 市場予測
5.5.5 中南米
5.5.5.1 現在の市場動向と過去の市場動向
5.5.5.2 市場予測
5.5.6 中東・アフリカ
5.5.6.1 現在の市場動向と過去の市場動向
5.5.6.2 市場予測
5.6 タイプ別市場パフォーマンス
5.6.1 検索広告市場
5.6.1.1 現在と過去の市場動向
5.6.1.2 市場予測
5.6.2 ディスプレイ広告市場
5.6.2.1 現在と過去の市場動向
5.6.2.2 市場予測
5.6.3 クラシファイド広告市場
5.6.3.1 現在と過去の市場動向
5.6.3.2 市場予測
5.6.4 ビデオ広告市場
5.6.4.1 最新および過去の市場動向
5.6.4.2 市場予測
5.6.5 その他（リードジェネレーション、リッチメディアなど）
5.6.5.1 現在の市場動向と過去の市場動向
5.6.5.2 市場予測
5.7 産業別市場内訳
5.8 インターネット上で最も訪問者の多いウェブサイト
5.9 市場予測
5.10 オンライン広告の価格モデル
5.11 SWOT分析
5.11.1 概要
5.11.2 強み
5.11.3 弱点
5.11.4 機会
5.11.5 脅威
5.12 バリューチェーン分析
5.12.1 リサーチ
5.12.2 コンテンツ開発
5.12.3 広告代理店
5.12.4 オンライン広告メディア
5.12.5 オーディエンス
5.13 ポーターズファイブフォース分析
5.13.1 サプライヤーの交渉力
5.13.2 買い手の交渉力
5.13.3 代替品の脅威
5.13.4 競争上のライバル関係
5.13.5 新規参入企業の脅威
5.14 主要課題
6 世界のオンライン広告市場競争環境
6.1 市場構造
6.2 主要プレイヤーのプロファイル
図1: 世界のオンライン広告市場：主な推進要因と課題
図2：世界：広告市場：売上金額（単位：億米ドル）、2019年～2024年
図3：世界：広告市場：図3：広告市場の世界：セグメント別構成比（単位：%）、2024年
図4：世界：広告市場：図4：広告の世界市場：金額別地域別構成比（単位：億米ドル）、2019年～2024年
図5：世界：広告市場：地域別構成比（単位：%）、2024年
図6：世界：広告市場：図6：広告の世界市場：主要企業シェア（%）、2024年
図7：世界：広告市場予測：売上金額（単位：億米ドル）、2025年～2033年
図8：世界：広告市場予測：図8：広告の世界市場予測：セグメント別構成比（単位：%）、2033年
図9：世界：広告市場の予測：地域別内訳（%）、2033年
図10：世界のオンライン広告市場：売上金額（単位：億米ドル）、2019年～2024年
図11：世界：オンライン広告市場オンライン広告市場セグメント別構成比（単位：%）、2024年
図12：世界のオンライン広告市場：タイプ別売上金額構成比（単位オンライン広告の世界市場：タイプ別売上金額構成比（％）、2024年および2033年
図13：世界：オンライン広告市場オンライン広告の世界市場世界：オンライン広告市場：金額別地域別内訳（単位：億ドル）、2024年および2033年
図14：世界：オンライン広告市場オンライン広告市場：地域別構成比（単位：％）、2024年および2033年
図15: 北米：オンライン広告市場売上金額（単位：億ドル）、2019年～2024年
図16：北米：北米：オンライン広告市場予測：売上金額（単位：億ドル）、2025年～2033年
図17：アジア太平洋地域オンライン広告市場：売上金額（単位：億米ドル）、2019年～2024年
図18：アジア太平洋地域：アジア太平洋地域：オンライン広告市場予測：売上金額（単位：億米ドル）、2025年～2033年
図19：西ヨーロッパ：オンライン広告市場：売上金額（単位：億米ドル）、2019年～2024年
図20: 西ヨーロッパ：西欧：オンライン広告市場予測：売上金額（単位：億米ドル）、2025年～2033年
図21: 東ヨーロッパ：東欧：オンライン広告市場：売上金額（単位：億米ドル）、2019年～2024年
図22：東ヨーロッパ：東欧：オンライン広告市場予測：売上金額（単位：億米ドル）、2025年～2033年
図23：ラテンアメリカ：オンライン広告市場：売上金額（単位：億米ドル）、2019年～2024年
図24：ラテンアメリカ：オンライン広告市場予測：売上金額（単位：億ドル）、2025年～2033年
図25：中東・アフリカ：オンライン広告市場：売上金額（単位：億米ドル）、2019年～2024年
図26：中東およびアフリカ：オンライン広告市場予測：売上金額（単位：億米ドル）、2025年～2033年
図27：世界：検索広告市場：売上金額（単位：億米ドル）、2019年～2024年
図28：世界：検索広告市場予測：売上金額（単位：億米ドル）、2025年～2033年
図29：世界：ディスプレイ広告市場ディスプレイ広告市場：売上金額（単位：億米ドル）、2019年～2024年
図30：世界：ディスプレイ広告市場予測ディスプレイ広告市場予測：売上金額（単位：億米ドル）、2025年～2033年
図31：世界：クラシファイド広告市場：売上金額（単位：億米ドル）、2019年～2024年
図32：クラシファイド広告の世界市場予測世界：クラシファイド広告市場予測：売上金額（単位：億米ドル）、2025年～2033年
図33：世界：動画広告市場：売上金額（単位：億米ドル）、2019年～2024年
図34：世界：動画広告市場予測：売上金額（単位：億米ドル）、2025年～2033年
図35：世界：その他のオンライン広告その他のオンライン（リードジェネレーション、リッチメディアなど）広告市場：売上金額（単位：億米ドル）、2019年～2024年
図36：世界：その他のオンライン広告市場その他のオンライン（リードジェネレーション、リッチメディアなど）広告市場の予測：売上額（単位：億米ドル）、2025年～2033年
図37：世界：その他のオンライン広告市場オンライン広告市場：産業別構成比（単位：%）、2024年
図38：世界：オンライン広告市場オンライン広告市場最も訪問者の多いウェブサイト
図39：世界のオンライン広告市場オンライン広告市場の予測：売上金額（単位：億米ドル）、2025-2033年
図40：世界：オンライン広告業界オンライン広告業界：SWOT分析
図 41：世界: オンライン広告業界：SWOT分析オンライン広告業界：バリューチェーン分析
図42：世界: オンライン広告業界: バリューチェーン分析オンライン広告業界：バリューチェーン分析ポーターのファイブフォース分析
[表一覧］
表1：世界：広告市場：主要産業ハイライト、2024年および2033年
表2：世界：広告市場：表2：世界：広告市場：各種セグメントの業績（単位：億米ドル）、2019年～2024年
表3：世界：広告市場予測：各種セグメントの業績（単位：億米ドル）、2025年～2033年
表4：世界：オンライン広告市場：主要産業ハイライト、2024年および2033年
表5：世界：オンライン広告市場の予測：地域別内訳（単位：億ドル）、2025年～2033年
表6：世界：オンライン広告市場の予測：タイプ別構成比（単位：億ドル）、2025年～2033年
The global online advertising market size reached USD 255.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 558.6 Billion by 2033, exhibiting a growth rate (CAGR) of 9% during 2025-2033. There are numerous factors that are driving the market, which include the rising utilization of the internet, increasing reliance on mobile phones, and the incorporation of artificial intelligence (AI) and machine learning (ML) to plan, execute, and analyze campaigns.
Online advertising uses digital platforms to promote goods, services, or brand messages to a target audience. It includes search engine marketing (SEM), display ads, social media advertising, and email marketing. Online advertising is widely utilized across sectors like retail, healthcare, education, and financial services. It has the ability to reach a global audience at a relatively lower cost compared to traditional advertising channels. It also offers superior targeting capabilities, allowing advertisers to tailor messages to specific demographics, geographies, and consumer behaviors. Moreover, online advertising is highly scalable, allowing real-time campaigns to be adjusted based on performance data.
The widespread availability and utilization of the internet across the globe, expanding the reach of online advertising and making it easier for companies to target a larger and more diverse audience, is creating a positive outlook for the market growth. Besides this, the increasing adoption of smartphones, leading to more mobile-friendly ads reaching consumers on devices they use frequently, is one of the major factors contributing to the market growth. Additionally, rapid technological advancements and innovations such as artificial intelligence (AI), machine learning (ML), and big data analytics, enabling more effective targeting, customization, and measurement of ad campaigns, are providing a thrust to the market growth. Moreover, the rapid expansion of e-commerce platforms requiring robust online advertising strategies to attract customers is also fueling the market growth. Along with this, the growing utilization of online marketing as it provides immediate feedback through real-time analytics, enabling businesses to adapt their marketing strategies swiftly, is providing an impetus to the market growth. In addition to this, the growing social media platforms that provide additional channels for online advertising, offering varied formats to engage audiences effectively, are anticipated to drive the market growth. Apart from this, the changing consumer preference towards online platforms due to the rapid digital transformation, making digital ads more effective in reaching the target audience, is offering lucrative growth opportunities for the market.
Online Advertising Market Trends/Drivers:
Growing internet penetration
The extensive reach of online advertising, allowing advertisers to target a much larger and more diverse audience than traditional advertising channels, is one of the major factors contributing to the market growth. Furthermore, the increasing internet penetration and the rapid rise in internet usage, opening new avenues for advertisers to reach previously inaccessible demographics, is providing a thrust to the market growth. Additionally, the growing broadband speed and improved infrastructure that facilitate a smoother user experience, making online advertising more effective and engaging, is providing a considerable boost to the market growth. Along with this, the widespread internet penetration leading to the development of various online platforms, from social media to news websites, each offering unique advertising opportunities, thus providing advertisers with a granular level of control over their ads, is positively impacting the market growth.
Growing utilization of mobile phones
The widespread adoption of smartphones leading to a surge in mobile usage is one of the major factors driving the market growth. Smartphones are personal, always-on devices, providing advertisers with a direct channel to consumers. In line with this, the increasing utilization of mobile advertising formats, such as in-app ads, mobile search ads, and short message service (SMS) marketing, are providing an impetus to the market growth. Moreover, the growing utilization of sensors and features like global positioning systems (GPS) in mobile phones that allow for location-based advertising, delivering unprecedented targeting capabilities, is anticipated to drive the market growth. Apart from this, the widespread application of user behavior on mobile devices by advertisers to leverage and drive instant decisions and conversions is offering lucrative growth opportunities for the market.
Rapid technological advancements
The incorporation of artificial intelligence (AI) and machine learning (ML) to plan, execute, and analyze advertising campaigns is creating a positive outlook for the market growth. These technologies enable highly sophisticated targeting, allowing advertisers to reach consumers based on specific behaviors, preferences, and predicted future actions. In line with this, the enhanced AI algorithms analyze massive amounts of data to identify consumer trends or to auto-optimize ad placements in real time, ensuring the highest possible return on investment. Moreover, the increasing utilization of big data analytics, which provide insights into consumer behavior and market trends that were previously impossible or extremely labor-intensive to gather, is anticipated to drive the market growth. These technological advancements offer advertisers unparalleled control and effectiveness in their campaigns, thus providing remunerative growth opportunities for the market.
Online advertising Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the global online advertising market report, along with forecasts at the global and regional levels from 2025-2033. Our report has categorized the market based on type.
Breakup by Type:
• Search
• Display
• Classified
• Video
• Others (lead generation, rich media, etc.)
Search dominates the market
The report has provided a detailed breakup and analysis of the market based on the type. This includes search, display, classified, video and others (lead generation, rich media, etc.). According to the report, search represented the largest segment.
Search advertising dominates the market share as it primarily involves the placement of ads on search engine results pages (SERPs). These ads are typically text-based and appear when users search for particular keywords. Moreover, the alignment of online advertising with user intent as individuals seek specific information, products, or services tailored to their interests is supporting the market growth. Ads displayed in search results are thus more likely to be relevant to the user’s immediate needs, increasing the likelihood of engagement and conversion. Furthermore, search advertising platforms, such as Google ads, offer advertisers a high level of control and flexibility as they can select the keywords they wish to target, set budgets, and even specify the times of day or geographical locations where their ads will appear, enabling a highly focused advertising strategy tailored to specific business objectives. Along with this, search advertising provides extensive analytics and real-time data, allowing businesses to measure the effectiveness of their campaigns accurately. Metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS) can be closely monitored, enabling data-driven decisions and ongoing optimization.
Breakup by Region:
• North America
• Asia Pacific
• Western Europe
• Eastern Europe
• Middle East and Africa
• Latin America
Asia Pacific exhibits a clear dominance, accounting for the largest online advertising market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America, Asia Pacific, Western Europe, Eastern Europe, Middle East and Africa and Latin America. According to the report, Asia Pacific accounted for the largest market share.
Asia Pacific is dominating the global online advertising market, as the region has an enormous and growing population, offering an expansive and diverse audience for advertisers, creating a positive outlook for the market growth. Moreover, the rapid economic development across many Asia Pacific countries, leading to increasing disposable incomes and consumer spending as businesses invest more in online advertising platforms, is also supporting the market growth. Besides this, the increasing mobile phone adoption in the region, especially smartphones, making mobile advertising one of the most effective online advertising channels, is providing a thrust to the market growth. Furthermore, the Asia Pacific market is unique in its cultural and linguistic diversity, requiring more localized and tailored advertising strategies. It creates a complex but rewarding advertising ecosystem, further consolidating the region's market dominance.
Competitive Landscape:
The leading companies in the online advertising market increasingly use data analytics to understand consumer behavior, market trends, and campaign effectiveness, allowing for more precise targeting, personalization, and measurement of advertising efforts. Additionally, companies are adopting multichannel advertising strategies, ensuring that their campaigns are consistent and coordinated across various mediums, including search engines, social media, and mobile apps. Besides this, the key players are utilizing automated or programmatic advertising owing to its efficiency and cost-effectiveness. It allows companies to automate the buying and placement of ads, using real-time data to decide which ads to buy and how much to pay for them. In addition to this, many online advertising companies are integrating their ad campaigns with content marketing efforts, recognizing that valuable, relevant content can enhance ad performance by improving engagement and trust. Along with this, some companies are continually exploring innovative advertising formats, strategies, and technologies, such as augmented reality, virtual reality, and blockchain for ad verification. Furthermore, major companies are incorporating AI and ML technologies to automate complex processes, improve targeting, and predict consumer behavior, thus making campaigns more effective and efficient.
The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided.
Key Questions Answered in This Report
1.What was the size of the global packaging machinery market in 2024?
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3.What are the key factors driving the global packaging machinery market?
4.What has been the impact of COVID-19 on the global packaging machinery market?
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7.What is the breakup of the global packaging machinery market based on the end-use?
8.What are the key regions in the global packaging machinery market?
9.Who are the key players/companies in the global packaging machinery market?
