1 序文
2 調査範囲と方法論
2.1 調査の目的
2.2 ステークホルダー
2.3 データソース
2.3.1 一次情報源
2.3.2 二次情報源
2.4 市場推定
2.4.1 ボトムアップアプローチ
2.4.2 トップダウンアプローチ
2.5 予測方法
3 エグゼクティブ・サマリー
4 はじめに
4.1 概要
4.2 主要産業動向
5 世界の口腔衛生市場
5.1 市場概要
5.2 市場パフォーマンス
5.3 COVID-19の影響
5.4 市場予測
6 製品別市場構成
6.1 歯磨き粉
6.1.1 市場動向
6.1.2 市場予測
6.2 歯ブラシ・アクセサリー
6.2.1 市場動向
6.2.2 市場予測
6.3 マウスウォッシュ/リンス
6.3.1 市場動向
6.3.2 市場予測
6.4 デンタルアクセサリー/アンシラリー
6.4.1 市場動向
6.4.2 市場予測
6.5 義歯製品
6.5.1 市場動向
6.5.2 市場予測
6.6 歯科補綴物クリーニングソリューション
6.6.1 市場動向
6.6.2 市場予測
6.7 その他
6.7.1 市場動向
6.7.2 市場予測
7 流通チャネル別市場
7.1 スーパーマーケットとハイパーマーケット
7.1.1 市場動向
7.1.2 市場予測
7.2 コンビニエンスストア
7.2.1 市場動向
7.2.2 市場予測
7.3 薬局
7.3.1 市場動向
7.3.2 市場予測
7.4 オンラインストア
7.4.1 市場動向
7.4.2 市場予測
7.5 その他
7.5.1 市場動向
7.5.2 市場予測
8 用途別市場
8.1 大人
8.1.1 市場動向
8.1.2 市場予測
8.2 キッズ
8.2.1 市場動向
8.2.2 市場予測
8.3 幼児
8.3.1 市場動向
8.3.2 市場予測
9 地域別市場内訳
9.1 北米
9.1.1 米国
9.1.1.1 市場動向
9.1.1.2 市場予測
9.1.2 カナダ
9.1.2.1 市場動向
9.1.2.2 市場予測
9.2 アジア太平洋
9.2.1 中国
9.2.1.1 市場動向
9.2.1.2 市場予測
9.2.2 日本
9.2.2.1 市場動向
9.2.2.2 市場予測
9.2.3 インド
9.2.3.1 市場動向
9.2.3.2 市場予測
9.2.4 韓国
9.2.4.1 市場動向
9.2.4.2 市場予測
9.2.5 オーストラリア
9.2.5.1 市場動向
9.2.5.2 市場予測
9.2.6 インドネシア
9.2.6.1 市場動向
9.2.6.2 市場予測
9.2.7 その他
9.2.7.1 市場動向
9.2.7.2 市場予測
9.3 欧州
9.3.1 ドイツ
9.3.1.1 市場動向
9.3.1.2 市場予測
9.3.2 フランス
9.3.2.1 市場動向
9.3.2.2 市場予測
9.3.3 イギリス
9.3.3.1 市場動向
9.3.3.2 市場予測
9.3.4 イタリア
9.3.4.1 市場動向
9.3.4.2 市場予測
9.3.5 スペイン
9.3.5.1 市場動向
9.3.5.2 市場予測
9.3.6 ロシア
9.3.6.1 市場動向
9.3.6.2 市場予測
9.3.7 その他
9.3.7.1 市場動向
9.3.7.2 市場予測
9.4 中南米
9.4.1 ブラジル
9.4.1.1 市場動向
9.4.1.2 市場予測
9.4.2 メキシコ
9.4.2.1 市場動向
9.4.2.2 市場予測
9.4.3 その他
9.4.3.1 市場動向
9.4.3.2 市場予測
9.5 中東・アフリカ
9.5.1 市場動向
9.5.2 国別市場内訳
9.5.3 市場予測
10 SWOT分析
10.1 概要
10.2 長所
10.3 弱点
10.4 機会
10.5 脅威
11 バリューチェーン分析
12 ポーターズファイブフォース分析
12.1 概要
12.2 買い手の交渉力
12.3 供給者の交渉力
12.4 競争の程度
12.5 新規参入の脅威
12.6 代替品の脅威
13 価格指標
14 競争環境
14.1 市場構造
14.2 主要プレーヤー
14.3 主要プレーヤーのプロフィール
14.3.1 チャーチ・アンド・ドワイト社
14.3.1.1 会社概要
14.3.1.2 製品ポートフォリオ
14.3.1.3 財務
14.3.1.4 SWOT分析
14.3.2 コルゲート・パルモリーブ
14.3.2.1 会社概要
14.3.2.2 製品ポートフォリオ
14.3.2.3 財務
14.3.2.4 SWOT分析
14.3.3 Dabur India Ltd.
14.3.3.1 会社概要
14.3.3.2 製品ポートフォリオ
14.3.3.3 財務
14.3.3.4 SWOT分析
14.3.4 グラクソ・スミスクライン
14.3.4.1 会社概要
14.3.4.2 製品ポートフォリオ
14.3.4.3 財務
14.3.4.4 SWOT分析
14.3.5 ヘンケル
14.3.5.1 会社概要
14.3.5.2 製品ポートフォリオ
14.3.5.3 財務
14.3.5.4 SWOT分析
14.3.6 ヒマラヤ・ドラッグ・カンパニー
14.3.6.1 会社概要
14.3.6.2 製品ポートフォリオ
14.3.7 ジョンソン・エンド・ジョンソン
14.3.7.1 会社概要
14.3.7.2 製品ポートフォリオ
14.3.7.3 財務
14.3.7.4 SWOT分析
14.3.8 フィリップス（Koninklijke Philips）
14.3.8.1 会社概要
14.3.8.2 製品ポートフォリオ
14.3.8.3 財務
14.3.8.4 SWOT分析
14.3.9 ライオン株式会社
14.3.9.1 会社概要
14.3.9.2 製品ポートフォリオ
14.3.9.3 財務
14.3.9.4 SWOT分析
14.3.10 プロクター・アンド・ギャンブル
14.3.10.1 会社概要
14.3.10.2 製品ポートフォリオ
14.3.10.3 財務
14.3.10.4 SWOT分析
14.3.11 サンスター・スイスSA
14.3.11.1 会社概要
14.3.11.2 製品ポートフォリオ
14.3.11.3 財務
14.3.11.4 SWOT分析
14.3.12 ユニリーバ
14.3.12.1 会社概要
14.3.12.2 製品ポートフォリオ
14.3.12.3 財務
14.3.12.4 SWOT分析
図1：世界：口腔衛生市場：主な推進要因と課題
図2：世界：口腔衛生市場口腔衛生市場：販売額（単位：億米ドル）、2019年〜2024年
図3：世界：口腔衛生市場口腔衛生市場：製品別構成比（単位：%）、2024年
図4：世界：口腔衛生市場図4：口腔衛生市場の世界：流通チャネル別構成比（%）、2024年
図5：世界：口腔衛生市場：用途別構成比用途別構成比（%）、2024年
図6：世界：口腔衛生市場：用途別構成比（単位地域別構成比（%）、2024年
図7：世界の口腔衛生市場予測：2024年口腔衛生市場の予測：販売額（単位：億米ドル）、2025年～2033年
図8：世界：口腔衛生（歯磨き粉）市場：販売額（単位：百万米ドル）、2019年・2024年
図9：世界：口腔衛生（歯磨き粉）市場予測：販売額（単位：百万米ドル）、2025年〜2033年
図10：世界：口腔衛生(歯ブラシ&アクセサリー)市場：販売額（単位：百万USドル）、2019年・2024年
図11：世界：口腔衛生(歯ブラシ&アクセサリー)市場予測：販売額（単位：百万米ドル）、2025年〜2033年
図12：世界：口腔衛生（マウスウォッシュ/うがい薬）市場：販売額（単位：百万米ドル）、2019年・2024年
図13：世界：口腔衛生（マウスウォッシュ/うがい薬）市場の予測：販売額（単位：百万米ドル）、2025年〜2033年
図14：世界：口腔衛生（歯科用アクセサリー/付属品）市場：販売額（単位：百万米ドル）、2019年・2024年
図15：世界：口腔衛生（歯科用アクセサリー/付属品）市場の予測：販売額（単位：百万米ドル）、2025年〜2033年
図16：世界：口腔衛生（義歯製品）市場：販売額（単位：百万米ドル）、2019年・2024年
図17：世界：口腔衛生（義歯製品）市場予測：販売額（単位：百万米ドル）、2025年〜2033年
図18: 世界：口腔衛生（歯科補綴物洗浄ソリューション）市場：販売額（単位：百万米ドル）、2019年・2024年
図19：世界：口腔衛生（歯科補綴物洗浄ソリューション）市場予測：販売額（単位：百万米ドル）、2025年〜2033年
図20：世界：口腔衛生（その他）市場：販売額（単位：百万米ドル）、2019年・2024年
図21：世界：口腔衛生（その他）市場予測：販売額（単位：百万米ドル）、2025年〜2033年
図22：世界：口腔衛生市場：スーパーマーケットとハイパーマーケットを通じた販売額（単位：百万米ドル）、2019年・2024年
図23：世界：口腔衛生市場の予測：スーパーマーケットとハイパーマーケットを通じた売上高（単位：百万米ドル）、2025年〜2033年
図24：世界：口腔衛生市場：コンビニエンスストアによる販売（単位：百万米ドル）、2019年・2024年
図25：世界：口腔衛生市場予測口腔衛生市場の予測：コンビニエンスストア経由の売上高（単位：百万米ドル）、2025年～2033年
図26：世界の口腔衛生市場：薬局による販売（単位：百万米ドル）、2019年・2024年
図27：世界の口腔衛生市場の予測：薬局経由の売上高（単位：百万米ドル）、2025年～2033年
図28：世界の口腔衛生市場：オンラインストアによる販売（単位：百万米ドル）、2019年および2024年
図29：世界の口腔衛生市場の予測：オンラインストア経由の売上高（単位：百万米ドル）、2025年～2033年
図30：世界の口腔衛生市場：その他の流通経路による販売（単位：百万米ドル）、2019年・2024年
図31：世界の口腔衛生市場の予測：その他の流通チャネルによる販売（単位：百万米ドル）、2025年～2033年
図32：世界の口腔衛生（成人）市場：販売額（単位：百万米ドル）、2019年および2024年
図33：世界の口腔衛生（成人）市場の予測：販売額（単位：百万米ドル）、2025年〜2033年
図34：世界：口腔衛生（子供）市場：販売額（単位：百万米ドル）、2019年および2024年
図35：世界の口腔衛生（子供用）市場の予測：販売額（単位：百万米ドル）、2025年〜2033年
図36：世界の口腔衛生（幼児）市場：販売額（単位：百万米ドル）、2019年・2024年
図37：世界の口腔衛生（乳幼児）市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図38：北米：口腔衛生市場：販売額（単位：百万米ドル）、2019年および2024年
図39：北米：口腔衛生市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図40：米国：口腔衛生市場：販売額（単位：百万米ドル）、2019年および2024年
図41：米国: 口腔衛生製品市場予測: 2019年および2024年口腔衛生市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図42：カナダ：口腔衛生市場：販売額（単位：百万米ドル）、2019年および2024年
図43：カナダ：口腔衛生口腔衛生市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図44：アジア太平洋：口腔衛生市場：販売額（単位：百万米ドル）、2019年および2024年
図45：アジア太平洋地域：口腔衛生市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図46：中国：口腔衛生市場：販売額（単位：百万米ドル）、2019年および2024年
図47：中国：口腔衛生製品市場予測口腔衛生市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図48：日本：口腔衛生市場：販売額（単位：百万米ドル）、2019年および2024年
図49：日本: 口腔衛生製品市場予測: 2019年および2024年口腔衛生市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図50: インド：口腔衛生市場：販売額（単位：百万米ドル）、2019年・2024年
図51：インド：口腔衛生口腔衛生市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図52：韓国：口腔衛生市場：販売額（単位：百万米ドル）、2019年および2024年
図53：韓国: 口腔衛生製品市場予測: 2019年および2024年口腔衛生市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図54：オーストラリア：口腔衛生市場：販売額（単位：百万米ドル）、2019年および2024年
図55：オーストラリア：口腔衛生口腔衛生市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図56：インドネシア：口腔衛生市場：販売額（単位：百万米ドル）、2019年および2024年
図57：インドネシア：口腔衛生口腔衛生市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図58：その他：口腔衛生市場：販売額（単位：百万米ドル）、2019年および2024年
図59：その他：口腔衛生口腔衛生市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図60: 欧州：口腔衛生市場：販売額（単位：百万米ドル）、2019年および2024年
図61：欧州：口腔衛生市場予測：2025年口腔衛生市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図62：ドイツ：口腔衛生市場：販売額（単位：百万米ドル）、2019年および2024年
図63：ドイツ：口腔衛生口腔衛生市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図64：フランス：フランス：口腔衛生市場：販売額（単位：百万米ドル）、2019年および2024年
図65：フランス：口腔衛生フランス：口腔衛生市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図66：イギリス：口腔衛生市場：販売額（単位：百万米ドル）、2019年および2024年
図67：イギリス：口腔衛生口腔衛生市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図68：イタリア：口腔衛生市場：販売額（単位：百万米ドル）、2019年および2024年
図69：イタリア：口腔衛生口腔衛生市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図70: スペイン：口腔衛生市場：販売額（単位：百万米ドル）、2019年および2024年
図71：スペイン：口腔衛生口腔衛生市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図72：ロシア：口腔衛生市場：販売額（単位：百万米ドル）、2019年および2024年
図73：ロシア：口腔衛生口腔衛生市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図74：その他：口腔衛生市場：販売額（単位：百万米ドル）、2019年および2024年
図75：その他：口腔衛生口腔衛生市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図76：ラテンアメリカ：口腔衛生市場：販売額（単位：百万米ドル）、2019年および2024年
図77：ラテンアメリカ：口腔衛生市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図78：ブラジル：口腔衛生市場：販売額（単位：百万米ドル）、2019年および2024年
図79：ブラジル：口腔衛生口腔衛生市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図80: メキシコ：口腔衛生市場：販売額（単位：百万米ドル）、2019年および2024年
図81：メキシコ: 口腔衛生製品市場予測: 2025-2033口腔衛生市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図82：その他：口腔衛生市場：販売額（単位：百万米ドル）、2019年および2024年
図83：その他：口腔衛生口腔衛生市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図84：中東およびアフリカ：口腔衛生市場：販売額（単位：百万米ドル）、2019年および2024年
図85：中東およびアフリカ：口腔衛生市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図86: 世界：口腔衛生産業：SWOT分析
図87: 世界：口腔衛生産業：バリューチェーン分析
図88: 世界：口腔衛生産業：バリューチェーン分析ポーターのファイブフォース分析
表一覧
表1：世界：口腔衛生市場：主要産業ハイライト、2024年および2033年
表2：世界：口腔衛生市場の予測：製品別内訳（単位：百万米ドル）、2025年〜2033年
表3：世界：口腔衛生市場の予測：流通チャネル別構成比（単位：百万米ドル）、2025-2033年
表4：世界：口腔衛生市場の予測：用途別構成比（単位：百万米ドル）、2025-2033年
表5：世界：口腔衛生市場の予測：地域別構成比（単位：百万米ドル）、2025-2033年
表6：世界：口腔衛生市場：競争構造
表7：世界の口腔衛生市場：競争構造口腔衛生市場：主要プレイヤー
The global oral hygiene market size reached USD 52.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 68.6 Billion by 2033, exhibiting a growth rate (CAGR) of 3% during 2025-2033. The market is growing rapidly driven by increasing public awareness of oral health, recent technological advancements in oral hygiene products, rising prevalence of oral diseases, the growing geriatric populations, and the escalating influence of cosmetic dentistry.
Oral Hygiene Market Analysis:
Market Growth and Size: The market is witnessing stable growth, driven by increasing health awareness and advancements in oral care products. Furthermore, the easy availability of a broad range of products including toothpaste, toothbrushes, and mouthwashes, catering to diverse consumer needs, is supporting the market growth.
Major Market Drivers: Key drivers influencing the market growth include heightened public awareness about oral health, the growing geriatric population with specific oral care needs, rising prevalence of oral diseases, escalating influence of cosmetic dentistry, and the increasing consumer spending power.
Technological Advancements: Recent innovations in products, such as electric toothbrushes with advanced features and specialized toothpaste formulations, are supporting the market growth. Additionally, the increasing focus on sustainable and eco-friendly product developments, attracting a segment of environmentally conscious consumers, is supporting the market growth.
Industry Applications: The market is experiencing high product demand for specific applications, catering to adults, kids, and infants, with adults being the largest segment due to their diverse and complex oral care needs.
Key Market Trends: The key market trends involve the ongoing shift toward natural and organic oral care products, reflecting a broader consumer preference for health and wellness. Additionally, the widespread adoption of digital marketing strategies, expanding the reach and accessibility of oral hygiene products is bolstering the market growth.
Geographical Trends: Asia Pacific leads the market due to its large population and economic growth, while North America and Europe maintain strong positions due to high consumer awareness and spending power. Other regions are also showing significant growth, fueled by improving economic conditions and increasing health awareness.
Competitive Landscape: The market is characterized by the presence of both global giants and emerging local players, creating a competitive environment. They are engaging in strategic initiatives like investments, mergers and acquisitions, and collaborations with dental professionals to enhance their market positions.
Challenges and Opportunities: The market faces various challenges, such as diverse regional preferences and regulatory compliances across different countries. However, the rapid expansion into emerging markets, development of innovative and sustainable products, and adoption of digital platforms for wider consumer reach are creating new opportunities for the market growth.
Oral Hygiene Market Trends:
The increasing awareness of oral health
The surge in public awareness regarding oral health is a pivotal factor driving the oral hygiene market. The heightened consciousness is not just about basic dental care but extends to understanding the broader implications of oral health on overall well-being. In line with this, the introduction of various educational initiatives led by healthcare professionals, dental associations, and public health campaigns, which emphasize the importance of regular dental check-ups and proper oral hygiene practices, is catalyzing the market growth. Furthermore, the advent of social media and digital platforms, which has further amplified awareness messages, reaching a wider audience across various demographics, is bolstering the market growth. Moreover, the heightened awareness has led to a behavioral shift among consumers, who are now more proactive in seeking products and solutions for oral health, thus fueling the market growth.
Recent advancements in oral hygiene products
Technological advancements in oral hygiene products are significantly contributing to the market growth. In line with this, the development of innovative products, such as electric toothbrushes, which offer superior plaque removal, and water flossers, catering to ease of use and efficiency, is positively influencing the market growth. Additionally, the introduction of toothpaste with specialized formulations for sensitivity, whitening, or gum care, which addresses diverse consumer needs, is contributing to the market growth. Furthermore, extensive research and development (R&D) backed by clinical studies, which not only enhance product efficacy but also build consumer trust, is bolstering the market growth. Moreover, these constant innovations not only attract new customers but also encourage existing consumers to upgrade to newer, more advanced products.
Rising prevalence of oral diseases
The increasing incidence of oral diseases, such as dental caries, periodontal diseases, and oral cancers, is a significant factor driving the oral hygiene market. These diseases are prevalent across the globe, cutting across socio-economic classes, and are often linked to lifestyle choices, dietary habits, and lack of proper oral care. In line with this, the heightened focus on preventive oral care, as consumers are becoming more inclined to invest in quality oral hygiene products as a means to avoid expensive dental treatments, is bolstering the market growth. Moreover, the introduction of several public health initiatives that focus on addressing the burden of oral diseases and providing access to quality treatment options is positively influencing the market growth.
Growing geriatric population
The growing segment of the geriatric population is a key driver in the oral hygiene market. The geriatric population encounters specific oral health challenges, such as gum recession, dry mouth, and increased susceptibility to oral diseases. They require specialized oral care products that cater to their unique needs. It includes products like softer toothbrushes, non-abrasive toothpaste, and oral moisturizers. Additionally, the geriatric population is generally more conscious of health maintenance, including oral health, and thus are willing to invest in products that ensure their well-being. Besides this, the growing demand for oral hygiene products from this demographic is prompting manufacturers to innovate and create items tailored for older adults.
Escalating influence of cosmetic dentistry
The burgeoning field of cosmetic dentistry is playing a significant role in driving the oral hygiene market. In line with this, the growing societal emphasis on aesthetic appearance, including a desirable smile, making cosmetic dental procedures like teeth whitening, veneers, and orthodontics increasingly popular, is driving the market growth. Additionally, consumers are seeking products to maintain and enhance the results of their cosmetic procedures, such as whitening toothpaste, at-home whitening kits, and products designed for sensitive teeth post-cosmetic treatments. Moreover, the rising influence of cosmetic dentistry beyond clinical settings into daily oral care, which aligns consumer habits with the desire for an aesthetically pleasing appearance, is favoring the market growth.
Oral Hygiene Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on product, distribution channel, and application.
Breakup by Product:
Toothpaste
Toothbrushes and Accessories
Mouthwash/Rinses
Dental Accessories/Ancillaries
Denture Products
Dental Prosthesis Cleaning Solutions
Others
Toothpaste accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the product. This includes toothpaste, toothbrushes and accessories, mouthwash/rinses, dental accessories/ancillaries, denture products, dental prosthesis cleaning solutions, and others. According to the report, toothpaste represented the largest segment.
Toothpaste represents the largest segment, driven by its essential role in daily oral care routines. It caters to a variety of oral health needs, such as cavity prevention, gingivitis, tooth sensitivity, teeth whitening, and enamel protection. Furthermore, recent innovations in formulations, including natural and organic ingredients, that are attracting health-conscious consumers are positively influencing the market growth. Besides this, the easy availability of toothpaste in various flavors and formulations for different age groups, such as children and the elderly, is bolstering the market growth.
The toothbrushes and accessories segment includes manual and electric toothbrushes, interdental brushes, and toothbrush sanitizers. They offer features like timers, pressure sensors, and multiple brushing modes, which aid in effective plaque removal and gum health. Additionally, the growing emphasis on comprehensive oral care among the masses is acting as a growth-inducing factor.
Mouthwash and rinses are essential components of complete oral care, valued for their ability to reduce oral bacteria, freshen breath, and, in some cases, provide fluoride for cavity protection. It includes therapeutic mouthwashes, which offer specific benefits like combating gum disease or tooth sensitivity, and cosmetic mouthwashes, primarily focused on breath freshening.
Dental accessories/ancillaries encompass a range of products, including floss, water flossers, dental picks, and tongue cleaners. They complement toothbrushing by targeting areas that are difficult to reach, thereby enhancing overall oral hygiene. Additionally, the increasing demand for dental accessories/ancillaries due to rising awareness about the importance of interdental cleaning is favoring the market growth.
Denture products cater to the needs of individuals who use dentures, offering solutions for cleaning, maintenance, and comfort. They include denture cleansers, adhesives, and repair kits. Furthermore, manufacturers are focusing on products that ensure effective cleaning to prevent infections, as well as comfort-enhancing adhesives for a better fit.
Dental prosthesis cleaning solutions are designed for dental prostheses, including bridges and implants. They are formulated to ensure the longevity and hygiene of dental prostheses. They are gentle yet effective cleaning agents that prevent damage to the prosthesis while ensuring oral hygiene.
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Convenience Stores
Pharmacies
Online Stores
Others
Supermarkets and hypermarkets holds the largest share in the industry
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, convenience stors, pharmacies, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.
Supermarkets and hypermarkets represent the largest segment due to the wide range of products available under one roof, competitive pricing, and the convenience of combining shopping for oral care with general groceries. Additionally, they offer products from multiple brands, including both premium and budget options, catering to a broad spectrum of consumer preferences. Furthermore, the accessibility of supermarkets and hypermarkets, especially in urban and suburban areas, makes them a primary choice for most consumers seeking oral hygiene products, supporting the market growth.
Convenience stores offer quick and easy access to essential products like toothpaste, toothbrushes, and mouthwash. They are typically located in densely populated areas, making them easily accessible for immediate or emergency purchases. Furthermore, the higher foot traffic in convenience stores also exposes oral care products to a wide range of potential buyers, contributing to sales.
Pharmacies are a key distribution channel for oral hygiene products, particularly for specialized items, such as therapeutic mouthwashes, denture care products, and products catering to specific dental conditions like sensitivity or gum disease. Additionally, consumers often perceive products sold in pharmacies as being more reliable and of higher quality, especially when endorsed or recommended by healthcare professionals.
Online stores are rapidly growing as a significant distribution channel for oral hygiene products. It offers the convenience of shopping from home, often providing a wider variety of choices, including niche and international brands that might not be available in physical stores. Additionally, online platforms also offer competitive pricing, detailed product information, customer reviews, and the ease of comparing different products.
Breakup by Application:
Adults
Kids
Infants
Adults represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the application. This includes adults, kids, and infants. According to the report, adults represented the largest segment.
The adult segment dominates the market, driven by a broad range of products tailored to their diverse needs and concerns, such as advanced toothbrushes, interdental cleaning tools, toothpaste for sensitivity, gingivitis, and whitening. Furthermore, the high purchasing power of adults and their increasing awareness of oral health's impact on overall well-being is propelling the market growth. Additionally, the rise in cosmetic dentistry and the focus on maintaining a healthy, aesthetically pleasing smile are contributing to the market growth. Additionally, the growing prevalence of oral diseases among adults, which necessitates a more intensive and specialized oral care routine, is supporting the market growth.
The kids' segment is driven by parents' increasing attention to their children's dental health from an early age. It features products specifically designed for children, including fluoride toothpaste with appealing flavors, soft-bristled toothbrushes in various fun shapes and characters, and alcohol-free mouthwashes.
The infant segment caters to the unique needs of babies and toddlers, primarily focusing on products safe for use in this age group. It includes gentle, fluoride-free toothpaste, soft-bristled toothbrushes suitable for delicate gums, and finger brushes for infants. Additionally, the growing awareness about the importance of starting oral care early to prevent future dental issues is favoring the market growth.
Breakup by Region:
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia Pacific leads the market, accounting for the largest oral hygiene market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
The Asia Pacific region represents the largest segment in the oral hygiene market due to its vast population and rapidly growing economies. Additionally, the increasing awareness of oral health, rising disposable incomes, and the adoption of Western lifestyle habits, are contributing to the market growth. Besides this, the presence of diverse cultures and economic conditions in the region, which offer a wide market spectrum, from basic oral care products to premium and specialized items, is strengthening the market growth. Furthermore, the growing middle class in the Asia Pacific, driving the demand for innovative and advanced oral hygiene products, is supporting the market growth.
North America is known for its advanced healthcare infrastructure and high standards of oral care. Consumers in this region tend to prefer premium and technologically advanced products, such as electric toothbrushes and specialized mouthwashes. Furthermore, the presence of major global players and continuous product innovation is favoring the market growth.
Europe offers a combination of high consumer awareness, robust healthcare systems, and a strong focus on oral health and aesthetics. Furthermore, European consumers are known for their preference for quality and effectiveness, often choosing products with scientific backing and professional endorsements.
The oral hygiene market in Latin America is driven by improving economic conditions, increasing urbanization, and growing consumer awareness about oral health. Furthermore, the penetration of international brands, coupled with the rise of local manufacturers offering affordable products, is contributing to the market growth.
The oral hygiene market in the Middle East and Africa (MEA) is characterized by diverse factors, such as increasing disposable income, urbanization, and a growing youth population. Furthermore, the growing preference for premium oral care products, owing to the increasing consumer awareness about oral health, is driving the market growth.
Leading Key Players in the Oral Hygiene Industry:
Key players are actively engaging in several strategic initiatives to maintain and enhance their market positions. They are investing heavily in research and development (R&D) to introduce innovative products that cater to evolving consumer needs and preferences, such as advanced electric toothbrushes, multifunctional toothpaste, and eco-friendly oral care solutions. Additionally, several companies are amplifying their online presence, utilizing e-commerce platforms and digital marketing strategies to reach a broader, more diverse consumer base. In addition to this, they are forming strategic partnerships and acquisitions to expand their global footprint and diversify their product portfolios.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
Church & Dwight Co. Inc.
Colgate-Palmolive
Dabur India Ltd.
GlaxoSmithKline
Henkel
The Himalaya Drug Company
Johnson & Johnson
Philips (Koninklijke Philips)
Lion Corporation
Procter & Gamble
Sunstar Suisse SA
Unilever
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
Latest News:
In September 2021, GlaxoSmithKline introduced the first carbon-neutral toothbrush, called Dr. BEST GreenClean.
In March 2021, Colgate-Palmolive entered into a long-term collaboration with Philips to bring oral care benefits of electric toothbrushes to Latin America.
In May 2023, Dabur India Ltd. launched a new activated charcoal-based toothpaste to appeal to younger consumers.
Key Questions Answered in This Report
1. What was the size of the global oral hygiene market in 2024?
2. What is the expected growth rate of the global oral hygiene market during 2025-2033?
3. What are the key factors driving the global oral hygiene market?
4. What has been the impact of COVID-19 on the global oral hygiene market?
5. What is the breakup of the global oral hygiene market based on the product?
6. What is the breakup of the global oral hygiene market based on the distribution channel?
7. What is the breakup of the global oral hygiene market based on the application?
8. What are the key regions in the global oral hygiene market?
9. Who are the key players/companies in the global oral hygiene market?
