1 序文
2 調査範囲と方法論
2.1 調査の目的
2.2 ステークホルダー
2.3 データソース
2.3.1 一次情報源
2.3.2 二次情報源
2.4 市場推定
2.4.1 ボトムアップ・アプローチ
2.4.2 トップダウンアプローチ
2.5 予測方法
3 エグゼクティブ・サマリー
4 はじめに
4.1 概要
4.2 主要業界動向
5 世界のモバイル決済市場
5.1 市場概要
5.2 市場パフォーマンス
5.3 COVID-19の影響
5.4 取引形態別市場内訳
5.5 アプリケーション別市場構成
5.6 地域別市場構成
5.7 市場予測
5.8 SWOT分析
5.8.1 概要
5.8.2 強み
5.8.3 弱点
5.8.4 機会
5.8.5 脅威
5.9 バリューチェーン分析
5.9.1 概要
5.9.2 研究開発
5.9.3 インプット
5.9.4 製品とサービス
5.9.5 マーケティングと流通
5.9.6 エンドユーザー
5.9.7 販売後のサービス
5.10 ポーターズファイブフォース分析
5.10.1 概要
5.10.2 買い手の交渉力
5.10.3 供給者の交渉力
5.10.4 競争の程度
5.10.5 新規参入の脅威
5.10.6 代替品の脅威
5.11 価格分析
6 取引形態別市場構成
6.1 WAP
6.1.1 市場動向
6.1.2 市場予測
6.2 NFC
6.2.1 市場動向
6.2.2 市場予測
6.3 SMS
6.3.1 市場動向
6.3.2 市場予測
6.4 USSD
6.4.1 市場動向
6.4.2 市場予測
6.5 その他
6.5.1 市場動向
6.5.2 市場予測
7 用途別市場
7.1 エンターテインメント
7.1.1 市場動向
7.1.2 市場予測
7.2 エネルギーと公益事業
7.2.1 市場動向
7.2.2 市場予測
7.3 ヘルスケア
7.3.1 市場動向
7.3.2 市場予測
7.4 小売
7.4.1 市場動向
7.4.2 市場予測
7.5 ホスピタリティと運輸
7.5.1 市場動向
7.5.2 市場予測
7.6 その他
7.6.1 市場動向
7.6.2 市場予測
8 地域別市場内訳
8.1 アジア太平洋
8.1.1 市場動向
8.1.2 市場予測
8.2 北米
8.2.1 市場動向
8.2.2 市場予測
8.3 欧州
8.3.1 市場動向
8.3.2 市場予測
8.4 中東・アフリカ
8.4.1 市場動向
8.4.2 市場予測
8.5 中南米
8.5.1 市場動向
8.5.2 市場予測
9 競争環境
9.1 市場構造
9.2 主要プレイヤー
9.3 主要プレーヤーのプロファイル
9.3.1 FIS
9.3.2 ジェムアルト（タレスグループ）
9.3.3 マスターカード
9.3.4 アリペイ（アント・グループ）
9.3.5 Visa
9.3.6 アップル
9.3.7 グーグル
9.3.8 サムスン電子
9.3.9 バーティ・エアテル
9.3.10 アメリカン・エキスプレス
9.3.11 バンク・オブ・アメリカ
9.3.12 シトラス・ペイメント・ソリューションズ
9.3.13 LevelUp（グラブハブ社）
9.3.14 MobiKwiK
9.3.15 One97コミュニケーション
9.3.16 オレンジ
9.3.17 オキシゲン
9.3.18 スクエア
9.3.19 Venmo (PayPal, Inc.)
9.3.20 ZipCashカードサービス
図1：世界：モバイル決済市場：主な推進要因と課題
図2：世界：モバイル決済市場：販売額（単位：億米ドル）、2019年～2024年
図3：世界：モバイル決済市場：図3：モバイル決済の世界市場：取引形態別構成比（単位：%）、2024年
図4：モバイル決済の世界市場：図4：モバイル決済の世界市場：用途別構成比（%）、2024年
図5：モバイル決済の世界市場：図5：モバイル決済の世界市場：地域別構成比（%）、2024年
図6：モバイル決済の世界市場予測：販売額（単位：億米ドル）、2025年～2033年
図7：世界：モバイル決済業界：SWOT分析
図8：世界のモバイル決済業界：SWOT分析バリューチェーン分析
図9: 世界のモバイル決済業界：バリューチェーン分析ポーターのファイブフォース分析
図10：世界：モバイル決済（WAP）市場：販売額（単位：百万米ドル）、2019年および2024年
図11：世界：モバイル決済（WAP）市場予測：販売額（単位：百万米ドル）、2025年～2033年
図12：モバイル決済（NFC）の世界市場：販売額（単位：百万米ドル）、2019年および2024年
図13：モバイル決済（NFC）の世界市場予測：販売額（単位：百万米ドル）、2025年～2033年
図14：世界のモバイル決済（SMS）市場：販売額（単位：百万米ドル）、2019年および2024年
図15：モバイル決済（SMS）の世界市場予測：販売額（単位：百万米ドル）、2025年～2033年
図16：モバイル決済（USSD）の世界市場：販売額（単位：百万USドル販売額（単位：百万米ドル）、2019年および2024年
図17：モバイル決済（USSD）の世界市場予測：販売額（単位：百万米ドル）、2025年～2033年
図18：モバイル決済（その他取引モード）の世界市場：売上金額（単位：百万USドル販売額（単位：百万米ドル）、2019年および2024年
図19：モバイル決済（その他取引モード）の世界市場予測：販売額（単位：百万米ドル）、2025年～2033年
図20：世界のモバイル決済（エンターテインメント）市場：販売額（単位：百万米ドル）、2019年および2024年
図21：モバイル決済（娯楽）の世界市場予測：販売額（単位：百万米ドル）、2025年～2033年
図22：モバイル決済（エネルギー・公共事業）の世界市場：販売額（単位：百万米ドル）、2019年・2024年
図23：モバイル決済（エネルギー・公共事業）の世界市場予測：販売額（単位：百万米ドル）、2025年～2033年
図24：モバイル決済（ヘルスケア）の世界市場：販売額（単位：百万米ドル）、2019年および2024年
図25：世界：モバイル決済（ヘルスケア）市場予測：販売額（単位：百万米ドル）、2025年～2033年
図26：世界：モバイル決済（小売）市場：販売額（単位：百万米ドル）、2019年および2024年
図27：世界：モバイル決済（小売）市場予測：販売額（単位：百万米ドル）、2025年～2033年
図28：世界：モバイル決済（接客・運輸）市場：販売額（単位：百万米ドル）、2019年および2024年
図29：世界：モバイル決済（接客業と運輸業）市場予測：販売額（単位：百万米ドル）、2025年～2033年
図30：世界：モバイル決済（その他の用途）市場：販売額（単位：百万米ドル）、2019年および2024年
図31：世界：モバイル決済（その他用途）市場予測：販売額（単位：百万米ドル）、2025年～2033年
図32：アジア太平洋地域モバイル決済市場：販売額（単位：百万米ドル）、2019年および2024年
図33：アジア太平洋地域：モバイル決済市場予測モバイル決済市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図34：北米：モバイル決済市場：販売額（単位：百万米ドル）、2019年および2024年
図35：北米：モバイル決済市場予測モバイル決済市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図36：ヨーロッパ：モバイル決済市場予測モバイル決済市場：販売額（単位：百万米ドル）、2019年および2024年
図37：欧州：モバイル決済市場予測モバイル決済市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図38：中東およびアフリカ：モバイル決済市場：販売額（単位：百万米ドル）、2019年および2024年
図39：中東およびアフリカ：モバイル決済市場の予測：販売額（単位：百万米ドル）、2025年～2033年
図40：ラテンアメリカ：モバイル決済市場：販売額（単位：百万米ドル）、2019年および2024年
図41：ラテンアメリカ：モバイル決済市場予測モバイル決済市場の予測：販売額（単位：百万米ドル）、2025年～2033年
[表一覧］
表1：世界：モバイル決済市場：主要産業のハイライト（2024年、2033年
表2：世界：モバイル決済市場予測：表2：モバイル決済の世界市場予測：取引形態別内訳（単位：百万米ドル）、2025年～2033年
表3：モバイル決済の世界市場予測：用途別構成比（単位：百万米ドル）、2025年～2033年
表4：世界のモバイル決済市場予測：地域別構成比（単位：百万米ドル）、2025年～2033年
表5：モバイル決済の世界市場構造
表6：世界のモバイル決済市場：主要プレイヤー
The global mobile payment market size reached USD 2,665.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 10,477.0 Billion by 2033, exhibiting a growth rate (CAGR) of 16.4% during 2025-2033. The market is rapidly expanding driven by the increasing smartphone penetration, the implementation of supportive government policies, rapid technological advancements in payment methods, significant growth in the e-commerce sector, and the ongoing shift in consumer preferences towards digital and contactless transactions.
Mobile Payment Market Analysis:
Market Growth and Size: The market is witnessing stable growth, driven by widespread adoption of smartphones, advancements in mobile technology, and the sudden shift towards cashless transactions.
Major Market Drivers: Key drivers influencing the market growth include the increasing penetration of smartphones, implementation of supportive government initiatives, rapid advancements in payment technologies, growing e-commerce industry, and the shifting consumer preferences towards digital transactions.
Key Market Trends: The key market trends involve the integration of advanced technologies like near-field communication (NFC), quick response (QR) codes, and biometric authentication in payment systems. Additionally, the emergence of mobile wallets and contactless payments, due to their convenience and security, is bolstering the market growth.
Geographical Trends: Asia Pacific leads the market due to high smartphone usage and the adoption of innovative payment technologies. Other regions are also showing significant growth, fueled by rapid technological advancements and implementation of supportive regulatory policies.
Competitive Landscape: The market is characterized by the active involvement of key players who are focusing on strategic collaborations, technological innovation, and expanding service offerings to maintain competitiveness. Furthermore, companies are focusing on catering to local market needs and regulations, which is crucial for global expansion strategies.
Challenges and Opportunities: The market faces various challenges, such as concerns regarding data security and privacy, regulatory compliance across different regions, and the need to cater to diverse consumer preferences. However, rapid technological innovations and the use of data analytics for personalized services and improved customer experience are creating new opportunities for the market growth.
Mobile Payment Market Trends:
Increasing penetration of smartphones
The widespread availability and utilization of smartphones are acting as growth-inducing factors. Moreover, the rising affordability and accessibility of smartphones, leading to their heightened adoption, is favoring the market growth. Besides this, the integration of various advanced features like near-field communication (NFC), biometric security, and enhanced connectivity options to make smartphones an ideal platform for executing mobile payments is creating a positive outlook for the market growth. In line with this, rapid technological advancements, enabling a more seamless and secure transaction experience, thereby encouraging users to adopt mobile payment methods, are fostering the market growth. Furthermore, smartphone applications have become more user-friendly, offering intuitive interfaces, easy navigation, and lowering the barrier to entry for new users.
Implementation of various government initiatives
The imposition of various government policies and frameworks that encourage digital transactions is acting as a growth-inducing factor. In line with this, the introduction of favorable policies, like the promotion of cashless economies, initiatives to enhance financial inclusion, and the establishment of standardized protocols for digital transactions, are contributing to the market growth. Additionally, the increasing adoption of initiatives by governments to digitize government payments, including subsidies, salaries, and other public payments, thereby encouraging citizens to adopt digital payment methods, is positively impacting the market growth. Along with this, the rising regulatory support that ensures a secure and robust environment for mobile payments, instilling confidence among users and providers, is anticipated to drive the market growth.
Rapid advancements in payment technologies
The continuous evolution of payment technologies is a major driver influencing the market growth. In line with this, the development of contactless payment technologies, quick response (QR) code payments, blockchain, and cryptocurrency integrations to offer enhanced security, speed, and convenience is boosting the market growth. Moreover, the widespread adoption of contactless payments, owing to their ease of use and hygienic benefits, is favoring the market growth. Besides this, the integration of blockchain technology offering increased transparency and reduced fraud, is propelling the market growth. Additionally, the increasing utilization of artificial intelligence (AI) and machine learning (ML) in payment systems to enable personalized experiences, fraud detection, and predictive analysis, enhancing the overall efficiency and security of mobile payment platforms, is anticipated to drive the market growth.
Growing e-commerce sector and online retail
The rising e-commerce sector and online retail are catalyzing the market growth. In line with this, the rising convenience of shopping online, coupled with the widespread availability of a wide range of products and services, encouraging consumers to make online purchases, is supporting the market growth. In addition to this, the integration of mobile wallets and payment apps with e-commerce platforms, facilitating seamless transactions and enhancing the customer experience, is anticipated to drive the market growth. Additionally, the rising popularity of social media commerce, as purchases can be made directly through social media platforms, is propelling the market growth. Along with this, the increasing demand for efficient and secure mobile payment solutions as businesses increase their online presence is enhancing the market growth.
Sudden shift in consumer behavior and preferences
The sudden shift in consumer behavior and preferences towards digital and cashless payment methods, driven by the need for convenience, speed, and enhanced security in transactions, is providing a considerable boost to the market growth. Moreover, the rising preference among tech enthusiasts for digital interactions, including financial transactions, is positively impacting the market growth. In addition to this, the growing demand for integrated payment solutions that offer a seamless experience across various channels is creating a positive outlook for the market. Apart from this, the rising preference for personalized and value-added services, like loyalty programs and instant discounts linked to mobile payments, is offering remunerative growth opportunities for the market.
Mobile Payment Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global and regional levels for 2025-2033. Our report has categorized the market based on mode of transaction and application.
Breakup by Mode of Transaction:
• WAP (Wireless Application Protocol)
• NFC (Near Field Communications)
• SMS (Short Message Service)
• USSD (Unstructured Supplementary Service Data)
• Others
WAP (wireless application protocol) accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the mode of transaction. This includes WAP (wireless application protocol), NFC (near field communications), SMS (short message service), USSD (unstructured supplementary service data), and others. According to the report, WAP (wireless application protocol) represented the largest segment.
Wireless application protocol (WAP) holds the largest market share due to its wide accessibility and compatibility with a range of mobile devices. It enables users to access the internet on mobile phones, facilitating online transactions and mobile banking. Moreover, WAP supports a wide array of services, such as utility payments and online shopping, making it a versatile and preferred choice for many users. Besides this, the widespread popularity of WAP, attributed to its user-friendly interface and the ability to offer a secure environment for transactions, is favoring the market growth.
Near-field communications (NFC) refers to a method of wireless data transfer that allows a device to communicate with another when they are in close proximity. The rising popularity of NFC for mobile payments, due to its convenience and speed, is catalyzing the market growth. Moreover, it enables contactless payments, as users can tap their phone on a point-of-sale (POS) terminal to complete a transaction.
Short message service (SMS)-based mobile payments involve sending a text message to facilitate a transaction. They are simple to use and do not require a data connection, making them accessible to a broader population. SMS payments are utilized for small transactions, such as topping up mobile credit or paying for low-cost services.
Unstructured supplementary service data (USSD) refers to a protocol used by global systems for mobile communications (GSM) cellular telephones for communicating with the service provider's computers. They can be used for mobile banking and to make payments without an internet connection, making them accessible to users with basic mobile phones.
Breakup by Application:
• Entertainment
• Energy and Utilities
• Healthcare
• Retail
• Hospitality and Transportation
• Others
Retail holds the largest share in the industry
A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes entertainment, energy and utilities, healthcare, retail, hospitality and transportation, and others. According to the report, retail accounted for the largest market share.
The retail sector represents the largest market share, driven by the burgeoning e-commerce platforms and the heightened adoption of mobile wallets and contactless payments in physical stores. Moreover, retailers are integrating mobile payment solutions to offer customers a faster, more convenient, and secure way to pay, enhancing the overall shopping experience. Besides this, the proliferation of smartphones and the integration of advanced technologies like quick response (QR) codes and near field communications (NFC), propelling the use of mobile payments in retail, is boosting the market growth.
The entertainment sector utilizes mobile payments for online gaming, streaming services, and live event ticketing. Mobile payments offer a convenient and instant method for users to make in-app purchases or subscribe to services. Moreover, the ease of transaction and the ability to store payment information for recurring use are contributing to the market growth.
The energy and utilities sectors are adopting mobile payment solutions to facilitate easy and timely bill payments as customers appreciate the convenience of paying utility bills directly from their smartphones, avoiding the need to visit payment centers or write checks. Moreover, the integration of mobile payments into customer service platforms, streamlining the billing process and improving customer satisfaction, is supporting the market growth.
The healthcare sectors utilize mobile payments to simplify the payment of medical bills and health services. They enable easy transactions for patients and reduce administrative overhead for healthcare providers. Moreover, the rising adoption of mobile payments in healthcare to support telemedicine services, as patients can pay for consultations and services remotely, is stimulating the market growth.
The hospitality industry, including hotels and restaurants, is leveraging mobile payments to offer guests a more streamlined experience. They offer mobile payment options for making reservations and checking out, reducing the need for physical transactions, and thereby enhancing operational efficiency and customer satisfaction. Moreover, mobile payments allow for quick bill settlements and the possibility of ordering and paying via a smartphone app, enhancing the market growth.
The transportation sector utilizes mobile payments for ticketing and fare collection in public transport, ride-sharing services, and parking. The increasing adoption of mobile payments due to the speed and convenience of contactless payments, reducing the need for cash and improving the efficiency of transport systems, is catalyzing the market growth.
Breakup by Region:
• Asia Pacific
• North America
• Europe
• Middle East and Africa
• Latin America
Asia Pacific leads the market, accounting for the largest mobile payment market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific, North America, Europe, Middle East and Africa, and Latin America. According to the report, Asia Pacific accounted for the largest market share.
The Asia Pacific region represents the largest market share due to high smartphone penetration, a large population base, and the rapid adoption of innovative payment technologies. Moreover, the widespread utilization of mobile wallets and quick response (QR) code-based payments in the region is favoring the market growth. Besides this, the strong presence of major players in the mobile payment industry, along with the implementation of supportive government policies promoting digital transactions, is acting as a growth-inducing factor. Additionally, the increasing trend of e-commerce and the burgeoning startup ecosystem in the region are propelling the market growth.
Europe’s mobile payment market is driven by the high adoption of contactless payments, robust financial infrastructure, and strong regulatory frameworks ensuring security and consumer protection. Moreover, the rising government initiatives to create a single digital market are supporting the market growth. Along with this, the increasing adoption of mobile payment due to their convenience and the growing trend of cashless societies in the region is enhancing the market growth.
North America is showing significant growth in the market due to the rising focus on security, convenience, and technological innovation. Besides this, the presence of major technology companies and financial institutions that are investing in mobile payment technologies, such as NFC and mobile wallets, is fostering the market growth.
In Latin America, the mobile payment market is expanding, driven by increasing internet penetration, growing smartphone usage, and the introduction of initiatives to improve financial inclusion. Along with this, the rising adoption of mobile payment solutions, with a focus on QR code payments and mobile banking, is acting as a growth-inducing factor.
The Middle East and Africa (MEA) region is experiencing a growing adoption of mobile payment solutions, influenced by a young, tech-enthusiast population and rising efforts to increase financial inclusion. Besides this, the prevalence of mobile money services, offering an accessible way for people without traditional bank accounts to conduct financial transactions, is boosting the market growth.
Leading Key Players in the Mobile Payment Industry:
The major players in the market are engaged in a variety of strategic initiatives to enhance their market position and meet the evolving needs of consumers and businesses. They are investing in technological advancements to ensure secure, fast, and user-friendly payment solutions. Moreover, the leading firms are focusing on integrating cutting-edge technologies like blockchain, artificial intelligence (AI), and biometric authentication to improve security and offer personalized services. Besides this, they are forming partnerships and collaborations with tech companies, financial institutions, and retailers to expand service offerings and reach.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
• FIS
• Gemalto (Thales Group)
• MasterCard
• Alipay (Ant Group)
• Visa
• Apple
• Samsung Electronics
• Bharti Airtel
• American Express
• Bank of America
• Citrus Payment Solutions
• LevelUp (Grubhub Inc.)
• MobiKwik
• One97 Communication
• Orange
• Oxigen
• Square
• Venmo (PayPal, Inc.)
• ZipCash Card Services
Key Questions Answered in This Report
1.What was the size of the global mobile payment market in 2024?
2.What is the expected growth rate of the global mobile payment market during 2025-2033?
3.What are the key factors driving the global mobile payment market?
4.What has been the impact of COVID-19 on the global mobile payment market?
5.What is the breakup of the global mobile payment market based on the mode of transaction?
6.What is the breakup of the global mobile payment market based on the application?
7.What are the key regions in the global mobile payment market?
8.Who are the key players/companies in the global mobile payment market?
