1 序文
2 調査範囲と方法論
2.1 調査の目的
2.2 ステークホルダー
2.3 データソース
2.3.1 一次情報源
2.3.2 二次情報源
2.4 市場推定
2.4.1 ボトムアップ・アプローチ
2.4.2 トップダウンアプローチ
2.5 予測方法
3 エグゼクティブ・サマリー
4 はじめに
4.1 概要
4.2 主要業界動向
5 男性用グルーミング製品の世界市場
5.1 市場概要
5.2 市場パフォーマンス
5.3 COVID-19の影響
5.4 製品別市場構成
5.5 流通チャネル別市場構成比
5.6 価格帯別市場構成比
5.7 地域別市場構成比
5.8 市場予測
5.9 SWOT分析
5.9.1 概要
5.9.2 強み
5.9.3 弱点
5.9.4 機会
5.9.5 脅威
5.10 バリューチェーン分析
5.10.1 概要
5.10.2 研究開発
5.10.3 原材料調達
5.10.4 製造
5.10.5 マーケティング
5.10.6 流通
5.10.7 最終用途
5.11 ポーターズファイブフォース分析
5.11.1 概要
5.11.2 買い手の交渉力
5.11.3 供給者の交渉力
5.11.4 競争の程度
5.11.5 新規参入の脅威
5.11.6 代替品の脅威
5.12 価格分析
5.12.1 主要価格指標
5.12.2 価格構造
5.12.3 マージン分析
6 製品別市場構成
6.1 男性用トイレタリー
6.1.1 市場動向
6.1.2 市場予測
6.2 電気製品
6.2.1 市場動向
6.2.2 市場予測
6.3 アフターシェーブローション
6.3.1 市場動向
6.3.2 市場予測
6.4 その他
6.4.1 市場動向
6.4.2 市場予測
7 価格帯別市場構成
7.1 マスプロダクト
7.1.1 市場動向
7.1.2 市場予測
7.2 プレミアム製品
7.2.1 市場動向
7.2.2 市場予測
8 流通チャネル別市場
8.1 スーパーマーケットとハイパーマーケット
8.1.1 市場動向
8.1.2 市場予測
8.2 薬局店舗
8.2.1 市場動向
8.2.2 市場予測
8.3 オンラインストア
8.3.1 市場動向
8.3.2 市場予測
8.4 その他
8.4.1 市場動向
8.4.2 市場予測
9 地域別市場内訳
9.1 欧州
9.1.1 市場動向
9.1.2 市場予測
9.2 北米
9.2.1 市場動向
9.2.2 市場予測
9.3 アジア太平洋
9.3.1 市場動向
9.3.2 市場予測
9.4 中東・アフリカ
9.4.1 市場動向
9.4.2 市場予測
9.5 中南米
9.5.1 市場動向
9.5.2 市場予測
10 男性用グルーミング製品の製造工程
10.1 製品概要
10.2 原材料要件
10.3 製造プロセス
10.4 主な成功要因とリスク要因
11 競争環境
11.1 市場構造
11.2 主要プレーヤー
11.3 主要プレーヤーのプロフィール
11.3.1 プロクター・アンド・ギャンブル社
11.3.2 ユニリーバPLC
11.3.3 エッジウェル・パーソナルケア・カンパニー
11.3.4 バイヤスドルフAG
11.3.5 LVMHモエ・ヘネシー・ルイ・ヴィトンSE
11.3.6 ロレアルSA
11.3.7 コティ社
11.3.8 ナチュラ・コスメティコス SA (NATURA)
11.3.9 puig, sl
11.3.10 Koninklijke Philips NV
11.3.11 パナソニック株式会社
図1：世界：男性用グルーミング製品市場：主な促進要因と課題
図2：世界：男性用グルーミング製品市場：販売額（単位：億米ドル）、2019年～2024年
図3：世界：男性用グルーミング製品市場：製品別構成比（単位：%）、2024年
図4：男性用グルーミング製品の世界市場：製品別構成比（単位：%）、2024年図4：男性用グルーミング製品の世界市場：流通チャネル別構成比（%）、2024年
図5：男性用グルーミング製品の世界市場：価格帯別構成比（単位：%）、2024年図5：男性用グルーミング製品の世界市場：価格帯別構成比（%）、2024年
図6：男性用グルーミング製品の世界市場：価格帯別構成比（単位：%）、2024年図6：男性用グルーミング製品の世界市場：地域別構成比（%）、2024年
図7：男性用グルーミング用品の世界市場予測：販売額（単位：億米ドル）、2025年〜2033年
図8：世界：男性用グルーミング製品産業：SWOT分析
図9: 世界: 男性用グルーミング製品産業：バリューチェーン分析
図10：世界：男性用グルーミング製品産業：ポーターのファイブフォース分析
図11：世界：男性用グルーミング製品（男性用化粧品）市場：販売額（単位：百万米ドル）、2019年・2024年
図12：世界：男性用グルーミング製品（男性用トイレタリー）市場予測：販売額（単位：百万米ドル）、2025年～2033年
図13：世界の男性用グルーミング製品（電気製品）市場：販売額（単位：百万米ドル）、2019年・2024年
図14：男性用グルーミング製品（電気製品）の世界市場予測：販売額（単位：百万米ドル）、2025年～2033年
図15：世界の男性用グルーミング製品（アフターシェーブローション）市場：販売額（単位：百万米ドル）、2019年・2024年
図16：世界の男性用グルーミング製品（アフターシェーブローション）市場予測：販売額（単位：百万米ドル）、2025年～2033年
図17：世界の男性用グルーミング製品（その他製品）市場：販売額（単位：百万米ドル）、2019年・2024年
図18：男性用グルーミング製品（その他製品）の世界市場予測：販売額（単位：百万米ドル）、2025年～2033年
図19：男性用グルーミング製品（大衆向け製品）の世界市場販売額（単位：百万米ドル）、2019年・2024年
図20：男性用グルーミング製品（マスプロダクト）の世界市場予測：販売額（単位：百万米ドル）、2025年～2033年
図21：世界の男性用グルーミング製品（プレミアム製品）市場：販売額（単位：百万米ドル）、2019年・2024年
図22：男性用グルーミング製品（プレミアム製品）の世界市場予測：販売額（単位：百万米ドル）、2025年～2033年
図23：世界：男性用グルーミング製品市場：図23：世界の男性用グルーミング製品市場：スーパーマーケットとハイパーマーケットを通じた販売額（単位：百万米ドル）、2019年・2024年
図24：世界：男性用グルーミング用品市場予測：スーパーマーケットとハイパーマーケットを通じた売上高（単位：百万米ドル）、2025年～2033年
図25：世界：男性用グルーミング用品市場：薬局店舗による販売（単位：百万米ドル）、2019年および2024年
図26：世界：男性用グルーミング用品市場予測：薬局店舗を通じた売上高（単位：百万米ドル）、2025年～2033年
図27：世界：男性用グルーミング用品市場：オンラインストアによる販売（単位：百万米ドル）、2019年・2024年
図28：世界：男性用グルーミング用品市場予測：オンラインストア経由の売上高（単位：百万米ドル）、2025年～2033年
図29：世界：男性用グルーミング用品市場：その他の流通チャネルによる販売（単位：百万米ドル）、2019年・2024年
図30：世界：男性用グルーミング製品市場予測：その他の流通チャネルによる販売（単位：百万米ドル）、2025年～2033年
図31：欧州：男性用グルーミング製品市場：その他の流通チャネル男性用グルーミング製品市場：販売額（単位：百万米ドル）、2019年・2024年
図32：欧州：男性用グルーミング製品市場予測：2019年および2024年男性用グルーミング製品市場予測：販売額（単位：百万米ドル）、2025年～2033年
図33：北米：男性用グルーミング製品市場：販売額（単位：百万米ドル）、2019年および2024年
図34：北米：男性用グルーミング製品市場予測：販売額（単位：百万米ドル）、2025年～2033年
図35：アジア太平洋：男性用グルーミング製品市場：販売額（単位：百万米ドル）、2019年および2024年
図36：アジア太平洋地域：男性用グルーミング製品市場予測：販売額（単位：百万米ドル）、2025年～2033年
図37：中東およびアフリカ：男性用グルーミング製品市場：販売額（単位：百万米ドル）、2019年および2024年
図38：中東およびアフリカ：男性用グルーミング製品市場予測：販売額（単位：百万米ドル）、2025年～2033年
図39：ラテンアメリカ：男性用グルーミング製品市場：販売額（単位：百万米ドル）、2019年および2024年
図40：ラテンアメリカ：男性用グルーミング製品市場予測：販売額（単位：百万米ドル）、2025年～2033年
図 41：男性用グルーミング製品の製造：詳細なプロセスフロー
[表一覧］
表1：世界：男性用グルーミング製品市場：主要産業のハイライト（2024年、2033年
表2：世界：男性用グルーミング製品市場予測：製品別内訳（単位：百万米ドル）、2025年～2033年
表3：男性用グルーミング製品の世界市場予測：価格帯別構成比（単位：百万米ドル）、2025-2033年
表4：男性用グルーミング製品の世界市場予測：流通チャネル別構成比（単位：百万米ドル）、2025-2033年
表5：男性用グルーミング製品の世界市場予測：地域別構成比（単位：百万米ドル）、2025-2033年
表6：男性用グルーミング製品の製造：原材料所要量
表7：男性用グルーミング製品の世界市場：競合構造競争構造
表8：男性用グルーミング製品の世界市場：競争構造主要プレイヤー
The global male grooming products market size was valued at USD 90.7 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 153.6 Billion by 2033, exhibiting a CAGR of 5.99% from 2025-2033. Europe currently dominates the market, holding a market share of over 32.4% in 2024. The male grooming products market share is rising due to growing awareness of personal hygiene among men, with an emphasis on a well-groomed appearance, the easy availability of specialized products catering specifically to men's unique skin and hair care, the growing influence of social media and celebrity endorsements, as well as the expansion of various retail channels, are some of the factors driving the male grooming products market.
Male grooming products are specialized personal care items designed to enhance and maintain the physical appearance and hygiene of men. These products range from shaving creams and razors to shampoos, conditioners, and skin-care products. Their working mechanism involves interaction with the skin and hair, offering tailored solutions such as oil control, moisturization, or hair strengthening. Characterized by their formulation to cater specifically to the male demographic, they include a diverse array of ingredients to meet the unique skin and hair needs of men. The properties of these products often provide hydration, nourishment, and protection against environmental factors, aiming for a well-groomed appearance.
The global market is primarily driven by the increasing awareness about personal hygiene among men with an emphasis on a well-groomed appearance. In line with this, the easy availability of specialized products catering specifically to men's unique skin and hair care needs is also providing an impetus to the market. Moreover, the growing influence of social media and celebrity endorsements, along with the expansion of various retail channels, are resulting in higher accessibility and attraction to these products. Also, the extensive research and development (R&D) activities leading to the creation of innovative products are impacting the market positively. Some of the other factors contributing to the market include the establishment of male-focused brands, a cultural shift towards self-care among men, and the need for products that cater to the busy lives and specific environmental factors faced by urban males.
Male Grooming Products Market Trends/Drivers:
The emergence of customized solutions
The emergence of customized solutions in the male grooming products market has been a groundbreaking advancement. Consumers increasingly seek products that cater specifically to their unique skin types, hair textures, and personal preferences. To meet this demand, brands are now offering tailored solutions, such as personalized shaving kits, hair care regimes, or skin care products created based on individual assessments and requirements. This personalization not only enhances the consumer experience but also builds brand loyalty, as customers feel a stronger connection to products designed exclusively for them. Moreover, customized solutions allow manufacturers to understand their consumers better, enabling them to innovate and develop products that resonate more strongly with their target audience. By aligning the products closely with individual needs and concerns, the market is witnessing increased consumer engagement and satisfaction, ultimately fueling its growth and expansion.
Rising integration of technology and innovation
The rising integration of technology and innovation in the male grooming industry is redefining the way men approach personal care. From smart razors equipped with sensors to grooming apps that offer virtual consultations and personalized advice, technology is making grooming more accessible, efficient, and engaging. Furthermore, innovations such as subscription-based services are simplifying the purchase and replenishment process, allowing men to maintain their grooming routine effortlessly. The infusion of technology is not merely a trend; it represents a shift in how the industry operates, connecting with consumers in new and exciting ways. This technological transformation is appealing to a tech-savvy generation, adding convenience and novelty to their grooming experience, thus becoming a significant factor in driving further growth in the market on a global level.
The paradigm shift in social norms and perceptions
The changing social norms and perceptions surrounding male grooming are playing a significant role in reshaping the market landscape. As society progresses, traditional views that once restricted male grooming to a limited set of products are eroding. Nowadays, grooming is no longer viewed solely as a feminine practice, and more men are embracing extensive self-care routines. This shift is facilitated by media representation, celebrity influence, and general cultural evolution that recognizes and celebrates individuality and self-expression. As a result, men are feeling more comfortable exploring and using a broader range of grooming products. This change in societal attitudes is not only enhancing the image of the male grooming market but also opening doors to new consumer segments and promoting further exploration and use of grooming products. This profound shift is vital for the continued growth of the market.
Male Grooming Products Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the global male grooming products market report, along with forecasts at the global and regional levels from 2025-2033. Our report has categorized the market based on product, price range and distribution channel.
Breakup by Product:
• Male Toiletries
• Electrical Products
• After Shave Lotions
• Others
Male toiletries represents the largest market segment
The report has provided a detailed breakup and analysis of the market based on the product. This includes This includes male toiletries, electrical products, after shave lotions, and others. According to the report, male toiletries represented the largest segment.
The male toiletries segment is driven by a growing consciousness among men about personal hygiene and appearance. Brands are focusing on introducing specialized products that cater specifically to men's skincare and grooming needs. The rise in urbanization and an increase in disposable incomes has contributed to a growing demand for male toiletries. Advertisements and celebrity endorsements have played a significant role in normalizing and promoting male grooming habits. Furthermore, the emergence of online retail platforms has made these products more accessible, stimulating growth in this segment.
On the other hand, the growth in the electrical products and after shave lotions segments are primarily driven by the rise in grooming consciousness among men and the availability of technologically advanced products. Increased disposable income and the influence of fashion trends have also made these products more accessible to the general public. The fusion of convenience and personal care efficacy in these products has additionally encouraged more males to incorporate them into their daily grooming routines.
Breakup by Price Range:
• Mass Products
• Premium Products
Mass products represents the largest market segment
The report has provided a detailed breakup and analysis of the market based on the price range. This includes mass products and premium products. According to the report, mass products represented the largest segment.
The mass products segment is propelled by a growing demand for affordable and readily available grooming solutions. The presence of multinational brands offering a range of products at different price points has made grooming products accessible to a wider demographic. Technological advancements in manufacturing have allowed for cost-effective production, contributing to the affordability of mass products. An increase in awareness about personal grooming, coupled with the availability of these products in various retail channels, has further boosted the segment. Moreover, targeted marketing strategies and promotional campaigns have successfully reached a broader consumer base, enhancing the growth of the mass products segment.
On the other hand, the premium products segment is experiencing growth due to a shift in consumer preference towards high-quality and luxury grooming items. The perception of premium products as a status symbol, along with the increase in brand consciousness and consumer willingness to invest in self-care, has propelled this segment. Manufacturers capitalizing on this trend with targeted marketing strategies and offering unique, high-end products have further accelerated its growth.
Breakup by Distribution Channel:
• Supermarkets and Hypermarkets
• Pharmacy Stores
• Online Stores
• Others
Supermarkets and hypermarkets accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, pharmacy stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment.
The growth in supermarkets and hypermarkets as a key channel for the male grooming products market is linked to the convenience they offer through a wide variety of product choices. Customer preference for physical examination of products and the opportunity to compare different brands and prices in one location fuels this segment. Strategic locations of supermarkets and hypermarkets in urban and suburban areas make them accessible to a large population. In-store promotions and discounts are also effective in attracting consumers to these retail spaces. Additionally, trained staff in these stores who assist with product information and selection play a vital role in encouraging purchases.
On the other hand, the expansion of pharmacy stores and online stores in the male grooming market can be attributed to the diverse and widespread distribution channels catering to different customer needs. The convenience and accessibility of online shopping platforms have particularly appealed to a tech-savvy generation, while traditional brick-and-mortar stores continue to be trusted sources for product purchases. Collaborations between retailers and manufacturers to enhance customer experience, along with tailored marketing efforts for various sales channels, are collectively boosting this segment.
Breakup by Region:
• Asia Pacific
• North America
• Europe
• Middle East and Africa
• Latin America
Europe exhibits a clear dominance, accounting for the largest male grooming products market share
The report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific; North America; Europe; the Middle East and Africa; and Latin America. According to the report, Europe accounted for the largest market share.
The market in Europe is driven by a rich tradition of personal care and grooming, combined with a strong focus on quality and innovation. The presence of numerous established brands and the high purchasing power of consumers supports the growth in this market. Awareness campaigns and advertising strategies targeted at European males have contributed to changing attitudes towards grooming and personal care.
The rise in eCommerce and digital platforms has expanded the reach of products to remote areas, enhancing market growth. Additionally, societal trends towards embracing diversity in appearance and the influence of fashion and lifestyle in European cultures have spurred demand. Regulatory policies that encourage the use of natural and organic ingredients resonate with consumer preferences in Europe, further driving the market.
Furthermore, environmental consciousness and the demand for sustainable products have also led to innovation in packaging and product formulation, strengthening the European market segment. Lastly, collaborations between local and international brands provide a wide array of choices, appealing to different consumer needs and preferences, thereby boosting the male grooming products market in the Europe region.
Competitive Landscape:
The key players are continually introducing new and technologically advanced products to by heavily investing in research and development (R&D) activities to meet consumer demands. The expansion of distribution channels, both online and offline, is a critical strategy taken by the major companies, which is leading to higher product accessibility and a broader consumer base. Additionally, they are taking sustainability initiatives, including the development of products with natural ingredients and eco-friendly packaging, to appeal to environmentally conscious consumers. The prominent players are also focusing on customization and personalization, such as offering personalized products and services, to help create a connected customer experience. Furthermore, strategic mergers, acquisitions, and partnerships are being utilized by the major players to enhance product portfolios and gain access to new markets. They are also employing targeted marketing campaigns and building strong brand identities to reach different segments of the market.
The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
• Procter & Gamble Company
• Unilever PLC
• Edgewell Personal Care Company
• Beiersdorf AG
• LVMH Moët Hennessy – Louis Vuitton SE
• L’Óreal SA
• Coty, Inc.
• Natura Cosmeticos SA (NATURA)
• PUIG, SL
• Koninklijke Philips NV
• Panasonic Corporation
Key Questions Answered in This Report
1.How big is the male grooming products market?
2.What is the future outlook of male grooming products market?
3.What are the key factors driving the male grooming products market?
4.Which region accounts for the largest male grooming products market share?
5.Which are the leading companies in the global male grooming products market?
