1 序文
2 調査範囲と方法論
2.1 調査の目的
2.2 ステークホルダー
2.3 データソース
2.3.1 一次情報源
2.3.2 二次情報源
2.4 市場推定
2.4.1 ボトムアップ・アプローチ
2.4.2 トップダウンアプローチ
2.5 予測方法
3 エグゼクティブ・サマリー
4 はじめに
4.1 概要
4.2 主要産業動向
5 世界の香水産業
5.1 市場概要
5.2 市場パフォーマンス
5.3 COVID-19の影響
5.4 地域別市場構成
5.5 香水タイプ別市場構成比
5.6 カテゴリー別市場構成比
5.7 流通チャネル別市場構成比
5.8 市場予測
5.9 SWOT分析
5.9.1 概要
5.9.2 強み
5.9.3 弱点
5.9.4 機会
5.9.5 脅威
5.10 バリューチェーン分析
5.10.1 原材料調達
5.10.2 メーカー
5.10.3 流通業者
5.10.4 輸出業者
5.10.5 小売業者
5.10.6 最終消費者
5.11 ポーターのファイブフォース分析
5.11.1 概要
5.11.2 買い手の交渉力
5.11.3 供給者の交渉力
5.11.4 ライバルの度合い
5.11.5 新規参入の脅威
5.11.6 代替品の脅威
5.12 主要市場牽引要因と成功要因
6 主要地域の業績
6.1 ブラジル
6.1.1 市場動向
6.1.2 市場予測
6.2 米国
6.2.1 市場動向
6.2.2 市場予測
6.3 ドイツ
6.3.1 市場動向
6.3.2 市場予測
6.4 フランス
6.4.1 市場動向
6.4.2 市場予測
6.5 ロシア
6.5.1 市場動向
6.5.2 市場予測
7 香水タイプ別市場
7.1 プレミアム香水製品
7.1.1 市場動向
7.1.2 市場予測
7.2 マス香水
7.2.1 市場動向
7.2.2 市場予測
8 カテゴリー別市場
8.1 女性用香水
8.1.1 市場動向
8.1.2 市場予測
8.2 男性用フレグランス
8.2.1 市場動向
8.2.2 市場予測
8.3 ユニセックスフレグランス
8.3.1 市場動向
8.3.2 市場予測
9 競争環境
9.1 メルケット構造
9.2 主要プレイヤー
10 香水の製造工程
10.1 製品の概要
10.2 詳細なプロセスフロー
10.3 関係する様々な種類の単位操作
10.4 マスバランスと原材料の要件
11 プロジェクトの詳細、必要条件、関連費用
11.1 土地要件と支出
11.2 建設要件と費用
11.3 工場機械
11.4 原材料の要件と支出
11.5 包装の要件と支出
11.6 輸送要件と支出
11.7 ユーティリティ要件
11.8 人員要件および支出
11.9 その他の設備投資
12 香水製造工場融資と資金援助
13 香水製造工場プロジェクト経済学
13.1 プロジェクトの資本コスト
13.2 技術経済パラメータ
13.3 サプライチェーンの各段階における製品価格とマージン
13.4 課税
13.5 減価償却
13.6 収入予測
13.7 支出予測
13.8 財務分析
13.9 利益分析
14 主要プレーヤーのプロフィール
14.1 エイボン・プロダクツ
14.2 ナチュラ・コスメティコス SA
14.3 シャネルSA
14.4 コティ社
14.5 LVMH
14.6 ロレアル SA
図1：世界：香水市場：主な推進要因と課題
図2：世界：香水市場：販売額（単位：億米ドル）、2019年～2024年
図3：世界：香水生産量：図3：世界の香水生産：地域別構成比（単位：%）、2024年
図4：世界：香水市場：図4：世界の香水市場：香水タイプ別構成比（%）、2024年
図5：香水の世界市場：カテゴリー別構成比（%）、2024年
図6：香水の世界市場：香水の世界市場：流通チャネル別構成比（%）、2024年
図7：香水の世界市場予測：販売額（単位：億米ドル）、2025年～2033年
図8：世界：香水産業：SWOT分析
図9: 世界の香水産業：バリューチェーン分析
図 10: 世界の香水産業：バリューチェーン分析ポーターのファイブフォース分析
図11: ブラジル：香水市場（単位：10億米ドル）、2019年および2024年
図12: ブラジル：香水市場予測（単位：億米ドル）、2025年～2033年
図13: 米国：香水市場（単位：10億ドル）、2019年および2024年
図14: 米国：香水市場の予測（単位：億米ドル）、2025年～2033年
図15: ドイツ：香水市場（単位：10億ドル）、2019年および2024年
図16: ドイツ：香水市場の予測（単位：億米ドル）、2025年～2033年
図17: フランス：香水市場（単位：10億ドル）、2019年および2024年
図18：フランス：香水市場の予測（単位：10億ドル）、2025年～2033年
図19：ロシア：香水市場香水市場（単位：10億ドル）、2019年および2024年
図20: ロシア：香水市場の予測（単位：10億ドル）、2025年～2033年
図21：香水の世界市場（単位：10億ドル）、2019年および2024年
図22：香水（プレミアム製品）の世界市場予測（単位：10億ドル）、2025年～2033年
図23：香水（マス製品）の世界市場（単位：10億ドル）、2019年・2024年
図24：香水（大衆品）の世界市場予測（単位：10億ドル）、2025年～2033年
図25：世界：香水（女性用フレグランス）市場（単位：億米ドル）、2019年・2024年
図26：世界：香水（女性用フレグランス）市場予測（単位：10億ドル）、2025年～2033年
図27：世界：香水（男性用フレグランス）市場（単位：10億米ドル）、2019年・2024年
図28：世界：香水(男性用フレグランス)市場予測(単位：10億ドル)、2025年～2033年
図29：世界：香水（ユニセックスフレグランス）市場（単位：億米ドル）、2019年・2024年
図30：香水（ユニセックス世界：香水（ユニセックスフレグランス）市場予測（単位：10億ドル）、2025年～2033年
図31：香水の製造：詳細なプロセスフロー
図32：香水製造プロセス：原料の転換率
図33：香水製造プラント：資本コストの内訳(%)
図34：香水産業：香水産業：サプライチェーンの各段階における利益率
図35：香水製造工場：生産コストの内訳（単位）
[表一覧］
表1：世界：香水市場：主要産業のハイライト（2024年、2033年
表2：世界：香水市場予測：地域別内訳（単位：10億ドル）、2025年～2033年
表3：香水の世界市場予測：香水の世界市場予測：香水タイプ別構成比（単位：10億ドル）、2025年～2033年
表4：香水の世界市場予測：カテゴリー別構成比（単位：10億ドル）、2025-2033年
表5：香水の世界市場予測：流通チャネル別構成比（単位：億ドル）、2025-2033年
表6：香水の世界市場：香水の世界市場：競争構造
表7：世界の香水市場：主要プレイヤー
表8：香水製造工場：香水製造工場：土地と用地開発に関する費用（単位：米ドル）
表9：香水製造工場：土木工事関連費用（単位：米ドル）
表10: 香水製造工場：機械費用（単位：米ドル）
表11：香水製造工場：原材料所要量（トン/日）と支出（米ドル/トン）
表12: 香水製造工場：給与・賃金関連コスト（単位：米ドル）
表13: 香水製造工場：その他の設備投資に関する費用（単位：米ドル）
表14：金融機関が提供する資金援助の詳細
表15：香水製造工場：資本コスト（単位：米ドル）
表16：香水製造工場：技術経済パラメーター
表17: 香水製造工場：課税（単位：米ドル）
表18: 香水工場：減価償却費（単位：米ドル）
表19: 香水製造工場：収入予測（単位：米ドル）
表20: 香水製造工場：支出予測（単位：米ドル）
表21: 香水製造工場：所得税負担を考慮しないキャッシュフロー分析（単位：米ドル）
表22: 香水製造工場：所得税負担を考慮したキャッシュフロー分析（単位：米ドル）
表23：香水製造工場：収益性分析（単位：米ドル）
The global perfume market size reached USD 39.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 61.3 Billion by 2033, exhibiting a growth rate CAGR of 5% during 2025-2033. Brazil currently holds the largest perfume market share. This is due to changing trends and preferences, growing levels of disposable incomes, rapid e-commerce and online retail, rising innovation in products and marketing, and emerging markets and globalization.
Perfume Market Analysis:
Market Growth and Size: The market is witnessing moderate growth, driven by the increasing consumer demand for personal grooming products.
Technological Advancements: Perfume manufacturers are adopting advanced technologies in fragrance development and production processes. Innovations such as, scent profiling and sustainable extraction methods have gained prominence, enhancing product quality.
Industry Applications: Perfumes find applications in personal care and also in various industries such as hospitality and automotive. They are used to enhance the ambiance and branding, expanding the reach of the market.
Geographical Trends: The perfume market displays regional variations in consumer preferences and buying power. Emerging economies in Asia-Pacific are witnessing rapid growth, while established markets in North America and Europe remain stable.
Competitive Landscape: The industry is highly competitive, with numerous established and niche players. Brand loyalty and marketing strategies play a crucial role in determining market share.
Challenges and Opportunities: Challenges include rising raw material costs and environmental concerns related to perfume production. Opportunities lie in expanding into untapped markets and developing eco-friendly fragrances.
Future Outlook: The perfume market is poised for continued growth as personal grooming gains importance globally. Sustainable practices and digital marketing are expected to shape the future of the industry.
Perfume Market Trends:
Changing Consumer Trends and Preferences
Consumer trends and preferences play a pivotal role in driving the global perfume market. Perfume manufacturers constantly monitor and adapt to changing consumer tastes. Factors such as the desire for unique and long-lasting scents, preferences for natural and sustainable ingredients, and the influence of celebrity-endorsed fragrances significantly impact product development and marketing strategies. Consumers today seek more personalized and customized fragrances. This has led to the rise of niche and boutique perfume brands that offer a wide range of options for individuals seeking a signature scent. Additionally, the trend of gender-neutral fragrances has gained momentum, appealing to a broader audience and expanding market potential.
Increasing Disposable Income
The growth of the global perfume market is closely tied to increasing disposable income levels, especially in emerging economies. As more individuals and households have higher incomes, they are willing to spend on luxury and premium fragrance products. This trend is particularly prominent in countries such as, China and India, where rising middle-class populations are driving the demand for high-quality perfumes. Luxury perfume brands have tapped into this market segment by offering exclusive and limited-edition fragrances, further fueling sales. Moreover, the desire to experience luxury and sophistication is a driving force behind the purchase of high-end perfumes, contributing to market growth.
Rapid E-Commerce and Online Retail
The rise of e-commerce and online retail has revolutionized the perfume industry. The convenience of online shopping has made it easier for consumers to explore and purchase a wide range of perfume products. Online platforms offer detailed product descriptions, reviews, and recommendations, helping consumers make informed choices. Furthermore, online retailers often provide exclusive promotions and discounts, making luxury fragrances more accessible to a broader audience. The ability to browse and compare different brands and products from the comfort of the home of an individual has significantly expanded the reach and revenue potential of the perfume market.
Product Innovation and Marketing
Innovation in fragrance development and marketing strategies is a driving force behind the global perfume market. Perfume manufacturers invest heavily in research and development to create unique and appealing scents. Advancements in fragrance technology, such as the use of synthetic aroma chemicals and sustainable extraction methods, have allowed for the creation of diverse and long-lasting fragrances. Effective marketing is also crucial for capturing consumer attention. Perfume brands collaborate with celebrities, designers, and influencers to create buzz around their products. Engaging advertising campaigns and visually appealing packaging contribute to the allure of perfumes, driving sales.
Emerging Markets and Globalization
The expansion of the global perfume market into emerging markets is another significant driver. Countries in Asia-Pacific, the Middle East, and Latin America have witnessed rapid urbanization, increasing urban populations, and a growing middle class with disposable income. These factors create a ripe environment for the consumption of perfumes and luxury goods. Globalization has allowed perfume brands to reach international markets more easily. Brands adapt their products and marketing strategies to suit the preferences and cultural nuances of different regions, tapping into the vast potential of diverse markets worldwide.
Perfume Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global and country levels for 2025-2033. Our report has categorized the market based on perfume type and category.
Breakup by Perfume Type:
• Premium Perfume Products
• Mass Perfume Products
Premium perfume products accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the perfume type. This includes premium perfume products and mass perfume products. According to the report, premium perfume products represented the largest segment.
Premium perfume products represent the higher-end segment of the fragrance market, known for their exclusivity, superior quality, and often higher price points. These products are characterized by their use of high-quality, rare, and natural ingredients in their formulations. They are designed to cater to consumers seeking a luxurious and unique olfactory experience. One of the key drivers of the premium perfume product market is the aspirational nature of luxury fragrances. Consumers often associate these perfumes with status, sophistication, and indulgence. Premium perfume brands frequently collaborate with renowned perfumers and designers, resulting in exceptional and distinctive scents that attract discerning buyers.
Mass perfume products, also known as mass-market or affordable fragrances, cater to a broader consumer base seeking budget-friendly options. These products are typically more widely available, both in physical stores and online, making them accessible to a wide range of consumers. A significant driver of the mass perfume product market is affordability. These fragrances are designed to provide pleasant scents at lower price points, allowing a larger portion of the population to enjoy perfumes regularly. As consumers become more price-conscious, mass-market perfumes offer an attractive alternative.
Breakup by Category:
• Female Fragrances
• Male Fragrances
• Unisex Fragrances
Female fragrances hold the largest share in the industry
A detailed breakup and analysis of the market based on the category have also been provided in the report. This includes female fragrances, male fragrances, and unisex fragrances. According to the report, female fragrances accounted for the largest market share.
Female fragrances constitute a substantial portion of the global perfume market. These fragrances are specifically designed to cater to the preferences and desires of women. They encompass a wide range of scents, from floral and fruity to oriental and woody, offering options for various occasions and personal tastes. The demand for female fragrances is driven by factors such as the desire for self-expression, confidence enhancement, and the emotional connection that scents can create. Perfume brands often collaborate with celebrities and fashion designers to create signature fragrances that appeal to a specific target audience. The diversity in the female fragrance category is further fueled by the growing interest in niche and artisanal perfumes, offering unique and exclusive scents for women seeking individuality.
Male fragrances are another significant segment within the perfume market. These fragrances are tailored to the preferences of men and typically feature notes such as, citrus, spices, and woods. The male fragrance category includes a wide array of options, ranging from casual everyday scents to sophisticated and elegant colognes. Factors driving the demand for male fragrances include the desire for personal grooming and confidence enhancement. Men are increasingly becoming conscious of their appearance and grooming routines, and fragrances play a crucial role in their daily regimen. Perfume brands often market male fragrances as a reflection of masculinity, style, and charisma, tapping into the aspirations of their target audience.
Unisex fragrances represent a growing and inclusive category within the perfume market. These scents are designed to be gender-neutral, appealing to a wide range of consumers. Unisex fragrances often feature versatile and harmonious scent profiles that can be worn by anyone, regardless of gender. The rise of unisex fragrances is driven by the desire for inclusivity and diversity in the perfume industry. Consumers are increasingly seeking scents that transcend traditional gender boundaries, allowing them to express their individuality freely. Perfume brands recognize this trend and are expanding their product lines to include unisex options, contributing to the growth of the category.
Breakup by Region:
• Brazil
• United States
• Germany
• France
• Russia
Brazil leads the market, accounting for the largest perfume market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include Brazil, United States, Germany, France, and Russia. According to the report, Brazil accounted for the largest market share.
The perfume market in Brazil has been steadily growing in recent years. The large and diverse population of Brazil, coupled with a growing middle class, has fueled demand for fragrances. The country has a strong culture of personal grooming and beauty, making it a significant market for perfumes. Additionally, the warm climate and social events often necessitate the use of fragrances. Both domestic and international perfume brands have made strategic investments in Brazil to cater to this expanding consumer base. E-commerce and direct selling are popular distribution channels, allowing consumers easy access to a wide range of fragrances.
The United States is one of the largest perfume markets globally. The diverse consumer preferences of the nation drive a wide variety of fragrance offerings, from light and floral scents to musky and bold fragrances. The U.S. market is highly competitive, with numerous domestic and international perfume brands vying for market share. Department stores, specialty fragrance shops, and online retailers are the primary distribution channels. Moreover, celebrity endorsements and marketing campaigns play a significant role in promoting perfumes. Sustainability and natural ingredients have gained traction among American consumers, influencing product development in the industry.
Germany boasts a robust perfume market characterized by a preference for high-quality fragrances. The German market values both traditional and niche fragrances, with a focus on craftsmanship and quality. Perfume houses from France, Italy, and Germany itself have a strong presence. The thriving economy and high purchasing power of the nation contribute to consistent sales. Germans often use perfumes as a form of self-expression and to enhance their daily grooming routines. Sustainable and eco-friendly perfumes have found favor among environmentally conscious consumers. The retail landscape of Germany includes perfumeries, department stores, and online platforms.
As the perfume capital of the world, France holds a special place in the global perfume market. Perfume is deeply embedded in French culture, and the country is home to many renowned fragrance houses. France is known for producing some of the finest and most luxurious perfumes globally. Paris, in particular, is a hub for perfume boutiques and museums dedicated to fragrance. French perfumes often emphasize elegance, sophistication, and craftsmanship. Exports of French perfumes to international markets are significant, with a focus on heritage and tradition. French perfumers have also embraced sustainability and natural ingredients, aligning with global trends.
The perfume market in Russia has shown consistent growth, driven by the improving economic conditions of the nation and the rise of a middle-class population. Russians have a strong preference for long-lasting and intense fragrances, especially during the cold winters. International perfume brands, particularly from France and Italy, dominate the market. E-commerce has gained popularity as a convenient way for Russian consumers to explore and purchase fragrances. Marketing strategies often emphasize the emotional and sensory aspects of perfumes. The vast geography and diverse climate zones of Brazil create opportunities for a range of fragrance offerings to cater to different regional preferences.
Leading Key Players in the Perfume Industry:
The key players in the market are actively engaging in research and development to create unique and appealing scents while also embracing sustainability and eco-friendly practices to align with evolving consumer values. Collaborations with celebrities, designers, and influencers are a common strategy to enhance brand visibility and market reach. Moreover, these key players have a strong international presence, targeting both established and emerging markets. Their marketing efforts emphasize the emotional and sensory aspects of perfumes, and they often launch exclusive and limited-edition collections to cater to various consumer segments. Overall, these major players continue to shape the perfume industry through innovation, branding, and global expansion.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
• Avon Products Inc.
• Natura Cosmeticos SA
• Chanel SA
• Coty Inc.
• LVMH
• L’Oreal SA
Key Questions Answered in This Report
1.What is perfume?
2.How big is the perfume market?
3.What is the expected growth rate of the global perfume market during 2025-2033?
4.What are the key factors driving the global perfume market?
5.What is the leading segment of the global perfume market based on perfume type?
6.What is the leading segment of the global perfume market based on category?
7.What are the key regions in the global perfume market?
8.Who are the key companies in the global perfume market?
