1 序文
2 調査範囲と方法論
2.1 調査の目的
2.2 ステークホルダー
2.3 データソース
2.3.1 一次情報源
2.3.2 二次情報源
2.4 市場推定
2.4.1 ボトムアップ・アプローチ
2.4.2 トップダウンアプローチ
2.5 予測方法
3 エグゼクティブ・サマリー
4 はじめに
4.1 概要
4.2 主要業界動向
5 ベビー用オーラルケア製品の世界市場
5.1 市場概要
5.2 市場パフォーマンス
5.3 COVID-19の影響
5.4 製品別市場構成
5.5 流通チャネル別市場構成比
5.6 地域別市場構成比
5.7 市場予測
6 製品別市場構成
6.1 歯磨き粉
6.1.1 市場動向
6.1.2 市場予測
6.2 歯ブラシ
6.2.1 市場動向
6.2.2 市場予測
6.3 その他
6.3.1 市場動向
6.3.2 市場予測
7 流通チャネル別市場
7.1 スーパーマーケットとハイパーマーケット
7.1.1 市場動向
7.1.2 市場予測
7.2 百貨店
7.2.1 市場動向
7.2.2 市場予測
7.3 コンビニエンスストア
7.3.1 市場動向
7.3.2 市場予測
7.4 オンライン
7.4.1 市場動向
7.4.2 市場予測
7.5 その他
7.5.1 市場動向
7.5.2 市場予測
8 地域別市場内訳
8.1 欧州
8.1.1 市場動向
8.1.2 市場予測
8.2 北米
8.2.1 市場動向
8.2.2 市場予測
8.3 アジア太平洋
8.3.1 市場動向
8.3.2 市場予測
8.4 中東・アフリカ
8.4.1 市場動向
8.4.2 市場予測
8.5 中南米
8.5.1 市場動向
8.5.2 市場予測
9 SWOT分析
9.1 概要
9.2 長所
9.3 弱点
9.4 機会
9.5 脅威
10 バリューチェーン分析
11 ポーターズファイブフォース分析
11.1 概要
11.2 買い手の交渉力
11.3 供給者の交渉力
11.4 競争の程度
11.5 新規参入の脅威
11.6 代替品の脅威
12 価格分析
12.1 価格指標
12.2 価格構造
12.3 マージン分析
13 競争環境
13.1 市場構造
13.2 主要プレーヤー
13.3 主要プレーヤーのプロフィール
13.3.1 チャーチ・アンド・ドワイト社
13.3.2 コルゲート・パルモリーブ・カンパニー
13.3.3 ジョンソン・エンド・ジョンソン
13.3.4 プロクター・アンド・ギャンブル（P&G）社
13.3.5 ピジョン株式会社
13.3.6 ユニリーバ・ピーエルシー
図1：世界：ベビー用オーラルケア製品市場：主な促進要因と課題
図2：世界：ベビー用オーラルケア製品市場：販売額（単位：億米ドル）、2019年～2024年
図3：世界：ベビー用オーラルケア製品市場：製品別構成比（単位：%）、2024年
図4：ベビー用オーラルケア製品の世界市場：製品別構成比（単位：%）、2024年図4：ベビー用オーラルケア製品の世界市場：流通チャネル別構成比（%）、2024年
図5：ベビー用オーラルケア製品の世界市場：製品別構成比（%）、2024年ベビー用オーラルケア製品の世界市場：地域別構成比（%）、2024年
図6：ベビー用オーラルケア製品の世界市場予測：販売額（単位：億米ドル）、2025年-2033年
図7：ベビー用オーラルケア製品の世界市場：SWOT分析
図8：世界：ベビー用オーラルケア製品産業：バリューチェーン分析
図9: 世界: ベビー用オーラルケア製品産業：ポーターのファイブフォース分析
図10：世界：ベビー用オーラルケア製品（歯磨き粉）市場：販売額（単位：百万米ドル）、2019年および2024年
図11：ベビー用オーラルケア製品（歯磨き粉）の世界市場予測：販売額（単位：百万USドル）、2025年～2033年
図12：ベビー用オーラルケア製品（歯ブラシ）の世界市場販売額（単位：百万USドル）、2019年・2024年
図13：ベビー用オーラルケア製品（歯ブラシ）の世界市場予測：販売額（単位：百万USドル）、2025年～2033年
図14：ベビー用オーラルケア製品（その他の製品タイプ）の世界市場販売額（単位：百万USドル）、2019年・2024年
図15：ベビー用オーラルケア製品（その他の製品タイプ）の世界市場予測：販売額（単位：百万米ドル）、2025年～2033年
図16：ベビー用オーラルケア製品の世界市場：図16：ベビー用オーラルケア製品の世界市場：スーパーマーケットとハイパーマーケットを通じた販売額（単位：百万米ドル）、2019年・2024年
図17：ベビー用オーラルケア製品の世界市場予測：ベビー用オーラルケア製品の世界市場予測：スーパーマーケットとハイパーマーケットを通じた販売（単位：百万米ドル）、2025年～2033年
図18：ベビー用オーラルケア製品の世界市場：図18：ベビー用オーラルケア製品の世界市場：デパートによる販売（単位：百万米ドル）、2019年・2024年
図19：ベビー用オーラルケア製品の世界市場予測：図19：ベビー用オーラルケア製品の世界市場予測：百貨店販売額（単位：百万米ドル）、2025年～2033年
図20：ベビー用オーラルケア製品の世界市場：図20：ベビー用オーラルケア製品の世界市場予測：コンビニエンスストア経由の売上（単位：百万米ドル）、2019年・2024年
図21：ベビー用オーラルケア製品の世界市場予測：図21：ベビー用オーラルケア製品の世界市場予測：コンビニエンスストア経由の売上（単位：百万米ドル）、2025年～2033年
図22：ベビー用オーラルケア製品の世界市場：オンライン販売（単位：百万米ドル）、2019年・2024年
図23：ベビー用オーラルケア製品の世界市場予測：オンライン売上高（単位：百万米ドル）、2025年～2033年
図24: ベビー用オーラルケア製品の世界市場：その他の流通経路による販売（単位：百万米ドル）、2019年・2024年
図25：世界：ベビー用オーラルケア製品市場予測：その他の流通チャネルによる販売（単位：百万米ドル）、2025年～2033年
図26：ヨーロッパ：ベビー用オーラルケア製品市場：販売額（単位：百万米ドル）、2019年・2024年
図27：欧州：ベビー用オーラルケア製品市場予測：販売額（単位：百万米ドル）、2025年～2033年
図28：北米：ベビー用オーラルケア製品市場：販売額（単位：百万米ドル）、2019年・2024年
図29：北米：ベビー用オーラルケア製品市場予測：販売額（単位：百万米ドル）、2025年～2033年
図30：アジア太平洋地域：ベビー用オーラルケア製品市場：販売額（単位：百万米ドル）、2019年および2024年
図31：アジア太平洋地域：ベビー用オーラルケア製品市場予測：販売額（単位：百万米ドル）、2025年～2033年
図32：中東およびアフリカ：ベビー用オーラルケア製品市場：販売額（単位：百万米ドル）、2019年・2024年
図33：中東およびアフリカ：ベビー用オーラルケア製品市場予測：販売額（単位：百万米ドル）、2025年～2033年
図34：ラテンアメリカ：ベビー用オーラルケア製品市場：販売額（単位：百万米ドル）、2019年および2024年
図35：ラテンアメリカ：ベビー用オーラルケア製品市場予測：販売額（単位：百万米ドル）、2025年～2033年
[表一覧］
表1：世界：ベビー用オーラルケア製品市場：主要産業ハイライト、2024年・2033年
表2：ベビー用オーラルケア製品の世界市場予測：製品別内訳（単位：百万米ドル）、2025年〜2033年
表3：ベビー用オーラルケア製品の世界市場予測：流通チャネル別構成比（単位：百万米ドル）、2025年～2033年
表4：ベビー用オーラルケア製品の世界市場予測：地域別構成比（単位：百万米ドル）、2025-2033年
表5：ベビー用オーラルケア製品の世界市場構造
表6：ベビー用オーラルケア製品の世界市場：主要プレイヤー
The global baby oral care products market size reached USD 1.37 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1.63 Billion by 2033, exhibiting a growth rate (CAGR) of 1.9% during 2025-2033. The baby oral care products market is primarily driven by the growing pediatric dental concerns, heightened awareness of early oral health, and an increasing emphasis on preventive healthcare practices among parents and caregivers worldwide.
Baby oral care products encompass a range of specialized dental hygiene items tailored to meet the unique needs of infants and toddlers. These products are designed to promote oral health and hygiene among young children, ensuring that their developing teeth and gums remain in optimal condition. Some commonly used baby oral care products include soft-bristle toothbrushes, fluoride-free toothpaste, teething gels, gum massagers, and finger brushes. They are formulated with ingredients that are safe for babies and toddlers, often free from harsh chemicals. As a result, baby oral care products are gaining immense popularity as they play a crucial role in establishing healthy oral care habits from an early age, preventing issues like cavities and gum irritation.
The rising awareness of oral hygiene in infants and toddlers, as parents and caregivers increasingly recognize the importance of maintaining healthy gums and teeth from an early age, will stimulate the growth of the market during the forecast period. Moreover, the heightening focus on baby oral care due to the emerging trend of preventive healthcare has augmented the demand for specialized baby dental products, thereby positively influencing market growth. Furthermore, the rising concerns about pediatric dental issues, including cavities and gum problems, are propelling the market growth. Parents are actively seeking safe and effective solutions such as soft-bristle toothbrushes, fluoride-free toothpaste, and teething gels to address these concerns. Apart from this, the increasing prevalence of teething discomfort in babies has escalated the demand for soothing oral care products, thus contributing to market growth.
Baby Oral Care Products Market Trends/Drivers:
Increase in the awareness of early oral health
One of the primary drivers of the baby oral care products market is the increasing awareness about the importance of early oral health among parents and caregivers. In recent years, there has been a notable shift in mindset, with more individuals recognizing the significance of maintaining oral hygiene from infancy. This awareness has been fueled by educational campaigns, healthcare professionals' recommendations, and readily available information on the potential consequences of neglecting oral care in babies. As a result, parents are actively seeking specialized baby oral care products, such as gentle toothbrushes, fluoride-free toothpaste, and teething solutions, to develop healthy oral hygiene habits in their infants and toddlers. This heightened consciousness of early oral health sets a strong foundation for the sustained growth of the market.
Rise in the emphasis on preventive healthcare
The growing emphasis on preventive healthcare practices extends to the realm of oral care for babies, acting as another key driver for the baby oral care products market. Parents and caregivers are increasingly adopting proactive measures to prevent dental issues in young children rather than addressing them reactively. This shift in approach has led to a rise in demand for oral care products designed specifically for infants and toddlers, including soft-bristle toothbrushes and fluoride-free toothpaste. These products are formulated to be safe and effective, aligning with the broader trend of preventive healthcare. As a result, there is an increase in the adoption of baby oral care products as they cater to the evolving needs of individuals seeking to provide the best possible preventive oral care for their young ones.
Escalating pediatric dental concerns
The prevalence of numerous pediatric dental concerns, such as cavities and gum issues, is propelling the market expansion. Parents and caregivers are becoming increasingly conscious of the potential dental problems that can affect infants and toddlers. This awareness has led to a heightened demand for specialized baby oral care solutions designed to address these concerns. Products like teething gels and gum massagers are highly sought after to alleviate discomfort and prevent issues associated with teething in infants. Additionally, parents are actively seeking fluoride-free toothpaste and soft-bristle toothbrushes to maintain the oral health of their children. The market caters to these specific needs, offering a range of baby oral care products that help address and mitigate pediatric dental concerns, thereby contributing to its sustained growth.
Baby Oral Care Products Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the global baby oral care products market report, along with forecasts at the global and regional levels from 2025-2033. Our report has categorized the market based on product and distribution channel.
Breakup by Product:
• Toothpaste
• Toothbrush
• Others
Toothpaste represents the most popular product
The report has provided a detailed breakup and analysis of the market based on the product. This includes toothpaste, toothbrush, and others. According to the report, toothpaste represented the largest segment.
Toothpaste is a crucial component of oral hygiene and plays a pivotal role in driving the growth of the baby oral care products market as it is specifically formulated for infants and toddlers and serves as a fundamental tool in establishing early oral care habits. It aids in addressing the unique needs of young children, typically offering fluoride-free formulations and appealing flavors that make toothbrushing a positive experience. The inclusion of safe and non-toxic ingredients ensures that parents can trust these products for their babies.
Furthermore, toothpaste packaging often features colorful and child-friendly designs, enhancing its appeal to both parents and children. As parents recognize the importance of preventing dental issues from an early age, the demand for effective and child-friendly toothpaste options continues to grow. Manufacturers are responding to this demand with innovative formulations and packaging, thus contributing significantly to the expansion of the baby oral care products market.
Breakup by Distribution Channel:
• Supermarkets and Hypermarkets
• Departmental Stores
• Convenience Stores
• Online
• Others
Supermarkets and hypermarkets account for the majority of the market share
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, departmental stores, convenience stores, online, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.
Supermarkets and hypermarkets are large retail establishments that offer a wide variety of products, including groceries, household items, and personal care products. These retail giants provide a convenient one-stop shopping destination for parents and caregivers. Within these stores, the dedicated sections for baby and toddler products prominently feature baby oral care products, making them easily accessible to shoppers.
Additionally, supermarkets and hypermarkets often run promotions, discounts, and bundle deals, encouraging parents to purchase oral care products for their infants and toddlers while doing their routine shopping. The sheer footfall of customers in these stores ensures high visibility for baby oral care products, which lead to increased sales. Furthermore, the wide variety of brands and products available in these retail environments allows parents to compare and choose the best oral care solutions for their children, contributing to market growth.
Breakup by Region:
• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America
Asia Pacific exhibits a clear dominance in the market
The market research report has also provided a comprehensive analysis of all the major regional markets, which include Europe, North America, Asia Pacific, the Middle East and Africa, and Latin America. According to the report, Asia Pacific accounted for the largest market share.
Asia Pacific held the biggest share in the market since the region is witnessing robust population growth, particularly in countries like China and India that results in a large number of infants and toddlers, creating a substantial consumer base for baby oral care products. Moreover, rising consumer disposable incomes in various Asian countries have led to higher purchasing power, enabling parents to invest in high-quality oral care products for their children. Additionally, the growing awareness about the importance of early oral health and Western-style hygiene practices has catalyzed the demand for these products.
Furthermore, the rising influence of international brands and their marketing efforts has significantly expanded the market in the region, as parents often associate these brands with quality and safety. Apart from this, the elevating urbanization trend and busy consumer lifestyles have led to an increasing preference for convenient shopping in modern retail outlets, such as supermarkets and e-commerce platforms, where baby oral care products are readily available, further propelling market growth in the Asia Pacific region.
Competitive Landscape:
The baby oral care products market is experiencing moderate growth as key players have been actively innovating to meet the evolving demands of parents and caregivers. One such notable innovation is the development of smart toothbrushes designed for babies and toddlers. These toothbrushes often incorporate Bluetooth connectivity and companion mobile apps, allowing parents to monitor their child's brushing habits in real-time, providing valuable feedback on their oral care routine. Additionally, eco-friendly and biodegradable baby toothbrushes and toothpaste packaging have gained traction, addressing sustainability concerns. Some companies have introduced advanced teething relief solutions, such as teething necklaces and pacifiers with textured surfaces for gum massage. Furthermore, these industry leaders are focusing on using natural and organic ingredients in toothpaste formulations, catering to the preferences of health-conscious parents. These innovations reflect a commitment to both oral health and eco-consciousness, propelling the market forward.
The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
• Church & Dwight Co., Inc.
• Colgate-Palmolive Company
• Johnson & Johnson
• Procter & Gamble (P&G) Company
• Pigeon Corporation
• Unilever Plc
Key Questions Answered in This Report
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