1 序文
2 調査範囲と方法論
2.1 調査の目的
2.2 ステークホルダー
2.3 データソース
2.3.1 一次情報源
2.3.2 二次情報源
2.4 市場推定
2.4.1 ボトムアップ・アプローチ
2.4.2 トップダウンアプローチ
2.5 予測方法
3 エグゼクティブ・サマリー
4 はじめに
4.1 概要
4.2 主要産業動向
5 世界のバスソープ産業
5.1 市場概要
5.2 市場パフォーマンス
5.3 COVID-19の影響
5.4 地域別市場構成
5.5 製品タイプ別市場構成
5.6 剤形別市場構成比
5.7 流通チャネル別市場構成比
5.8 市場予測
5.9 SWOT分析
5.9.1 概要
5.9.2 強み
5.9.3 弱点
5.9.4 機会
5.9.5 脅威
5.10 バリューチェーン分析
5.10.1 研究開発
5.10.2 原材料調達
5.10.3 製造
5.10.4 流通
5.10.5 輸出
5.10.6 小売業者
5.10.7 最終用途
5.11 ポーターのファイブフォース分析
5.11.1 概要
5.11.2 買い手の交渉力
5.11.3 供給者の交渉力
5.11.4 競争の程度
5.11.5 新規参入の脅威
5.11.6 代替品の脅威
5.12 価格分析
5.12.1 主要価格指標
5.12.2 価格構造
5.12.3 マージン分析
5.13 主要市場牽引要因と成功要因
6 主要地域の業績
6.1 アジア太平洋地域
6.1.1 市場動向
6.1.2 市場予測
6.2 欧州
6.2.1 市場動向
6.2.2 市場予測
6.3 北米
6.3.1 市場動向
6.3.2 市場予測
6.4 中南米
6.4.1 市場動向
6.4.2 市場予測
6.5 中東・アフリカ
6.5.1 市場動向
6.5.2 市場予測
7 製品タイプ別パフォーマンス
7.1 プレミアム製品
7.1.1 市場動向
7.1.2 市場予測
7.2 マス商品
7.2.1 市場動向
7.2.2 市場予測
8 形態別実績
8.1 固形バスソープ
8.1.1 市場動向
8.1.2 市場予測
8.2 液体バスソープ
8.2.1 市場動向
8.2.2 市場予測
9 流通チャネル別業績
9.1 スーパーマーケットとハイパーマーケット
9.1.1 市場動向
9.1.2 市場予測
9.2 コンビニエンスストア
9.2.1 市場動向
9.2.2 市場予測
9.3 薬局
9.3.1 市場動向
9.3.2 市場予測
9.4 専門店
9.4.1 市場トレンド
9.4.2 市場予測
9.5 オンライン
9.5.1 市場トレンド
9.5.2 市場予測
9.6 その他
9.6.1 市場動向
9.6.2 市場予測
10 競争環境
10.1 競争構造
10.2 主要プレーヤーの市場内訳
11 バスソープの製造工程
11.1 製品概要
11.2 詳細なプロセスフロー
11.3 関係する様々な種類の単位操作
11.4 マスバランスと原材料要件
12 プロジェクトの詳細、必要条件および関連費用
12.1 土地要件と支出
12.2 建設要件と費用
12.3 工場レイアウト
12.4 工場機械
12.5 原材料の要件と支出
12.6 原材料と最終製品の写真
12.7 包装の要件と支出
12.8 輸送要件および支出
12.9 ユーティリティの要件と支出
12.10 人員要件と支出
12.11 その他の設備投資
13 ローンと資金援助
14 プロジェクトの経済性
14.1 プロジェクトの資本コスト
14.2 技術経済パラメータ
14.3 サプライチェーンの各段階における製品価格とマージン
14.4 課税と減価償却
14.5 収入予測
14.6 支出予測
14.7 財務分析
14.8 利益分析
15 主要プレーヤーのプロフィール
15.1 プロクター・アンド・ギャンブル
15.1.1 会社概要
15.1.2 概要
15.1.3 製品ポートフォリオ
15.1.4 SWOT
15.1.5 財務
15.2 ユニリーバ
15.2.1 会社概要
15.2.2 概要
15.2.3 製品ポートフォリオ
15.2.4 SWOT
15.2.5 財務
15.3 コルゲート・パルモリーブ
15.3.1 会社概要
15.3.2 概要
15.3.3 製品ポートフォリオ
15.3.4 SWOT
15.3.5 財務
図1：世界：バスソープ市場：主な推進要因と促進要因
図2：世界：バスソープ市場：金額推移（単位：億米ドル）、2019年～2024年
図3：世界：バスソープ市場地域別構成比（単位：%）、2024年
図4：バスソープの世界市場：製品タイプ別構成比（単位：%）、2024年図4：バスソープの世界市場：製品タイプ別構成比（単位
図5：バスソープの世界市場：製品タイプ別構成比（%）、2024年図5：バスソープの世界市場：形態別構成比（%）、2024年
図6：バスソープの世界市場：形状別構成比（単位：%）、2024年図6：バスソープの世界市場：流通チャネル別構成比（単位
図7：バスソープの世界市場予測：金額推移（単位：億米ドル）、2025年～2033年
図8: 世界の浴用石鹸産業：SWOT分析
図9: 世界の浴用石鹸産業:SWOT分析バリューチェーン分析
図 10: 世界の浴用石鹸産業：バリューチェーン分析ポーターのファイブフォース分析
図11：バスソープ市場価格構造
図12：アジア太平洋地域：バスソープ市場（単位：百万米ドル）、2019年・2024年
図13：アジア太平洋地域：バスソープ市場予測（単位：百万米ドル）、2025年～2033年
図14：ヨーロッパ：バスソープ市場（百万米ドル）、2019年・2024年
図15：ヨーロッパ：バスソープ市場の予測（単位：百万USドル）、2025年～2033年
図16: 北米：バスソープ市場（単位：百万米ドル）、2019年・2024年
図17: 北米：バスソープ市場の予測（単位：百万米ドル、2025年～2033年
図18：ラテンアメリカ：バスソープ市場（単位：百万米ドル）、2019年・2024年
図19：ラテンアメリカ：バスソープ市場の予測（単位：百万米ドル、2025年～2033年
図20：中東・アフリカ：バスソープ市場（単位：百万米ドル）、2019年・2024年
図21: 中東およびアフリカ：バスソープの市場予測（単位：百万米ドル）、2025年～2033年
図22：プレミアムバスソープの世界市場（単位：百万米ドル）、2019年・2024年
図23：プレミアムバスソープの世界市場予測（単位：百万USドル）、2025年～2033年
図24：マスバスソープの世界市場（単位：百万USドル）、2019年・2024年
図25：世界：マスバスソープ市場予測（単位：百万USドル）、2025年～2033年
図26：固形バスソープの世界市場固形バスソープの世界市場（単位：百万USドル）、2019年・2024年
図27：固形バスソープの世界市場予測固形バスソープの世界市場予測（単位：百万USドル）、2025年～2033年
図28：固形バスソープの世界市場液体バスソープの世界市場液体バスソープの世界市場（単位：百万米ドル）、2019年・2024年
図29：液体バスソープの世界市場液体バスソープの世界市場液体バスソープの世界市場予測（単位：百万米ドル）、2025年～2033年
図30：液体バスソープの世界市場世界：バスソープ市場：スーパーマーケットとハイパーマーケットによる販売（単位：百万米ドル）、2019年および2024年
図31：世界：バスソープ市場予測：スーパーマーケットとハイパーマーケットを通じた販売（単位：百万米ドル）、2025年～2033年
図32：世界：バスソープ市場：コンビニエンスストアを通じた販売（単位：百万米ドル）、2019年・2024年
図33：世界：バスソープ市場予測：コンビニエンスストア経由の売上（単位：百万米ドル）、2025年～2033年
図34：世界：バスソープ市場：薬局による販売（単位：百万米ドル）、2019年・2024年
図35：世界：バスソープ市場予測：薬局経由の売上高（単位：百万米ドル）、2025年～2033年
図36：世界：バスソープ市場：専門店による販売（単位：百万米ドル）、2019年・2024年
図37：世界：バスソープ市場予測：専門店経由の売上（単位：百万米ドル）、2025年～2033年
図38：世界：バスソープ市場：オンライン販売（単位：百万米ドル）、2019年・2024年
図39：世界：バスソープ市場予測：オンライン販売（単位：百万米ドル）、2025年～2033年
図40：世界：バスソープ市場：その他の流通経路による販売（単位：百万米ドル）、2019年・2024年
図41：世界：バスソープ市場予測：その他の流通チャネルによる販売（単位：百万米ドル）、2025年～2033年
図42：バスソープ製造工場：詳細なプロセスフロー
図43：浴用石鹸製造工程：原料の転換率
図44：浴用石鹸製造プラント：工場レイアウト案
図45：浴用石鹸製造プラント：資本コストの内訳
図46：浴用石鹸産業：サプライチェーンの各段階における利益率
図47：浴用石鹸の生産：製造コストの内訳
[表一覧］
表1：世界：バスソープ市場：主要産業ハイライト、2024年と2033年
表2：バスソープの世界市場予測：地域別内訳（単位：百万米ドル）、2025年～2033年
表3：バスソープの世界市場予測：表3：バスソープの世界市場予測：製品タイプ別構成比（単位：百万米ドル）、2025-2033年
表4：バスソープの世界市場予測：形態別構成比（単位：百万米ドル）、2025-2033年
表5：バスソープの世界市場予測：表5：バスソープの世界市場予測：流通チャネル別構成比（単位：百万米ドル）、2025-2033年
表6：バスソープの世界市場競争構造
表7：バスソープの世界市場：競争構造主要プレイヤー
表8：バスソープ製造工場：土地と用地開発に関するコスト（単位：米ドル）
表9: 浴用石鹸製造工場：土木工事関連費用（単位：米ドル）
表10：浴用せっけん製造工場機械ユニット関連費用（単位：米ドル）
表11：浴用せっけん製造工場原材料の所要量と支出
表12: 浴用石鹸製造工場：給与・賃金関連コスト（単位：米ドル）
表13: 浴用石鹸製造工場：その他の設備投資に関する費用（単位：米ドル）
表14：金融機関による資金援助の詳細
表15：浴用石鹸製造工場：資本コスト（単位：米ドル）
表16：浴用石鹸製造工場：技術経済パラメータ
表17: 浴用石鹸製造工場：課税と減価償却
表18：浴用石鹸製造工場：収入予測（単位：米ドル）
表 19: バスソープ製造工場：支出予測（単位：米ドル）
表20: 浴用石鹸製造工場：法人税負担を考慮しないキャッシュフロー分析（単位：米ドル）
表21: 浴用石鹸製造工場：法人税負担を考慮したキャッシュフロー分析（単位：米ドル）
表22：浴用石鹸製造工場：損益勘定（単位：米ドル）
The global bath soap market size was valued at USD 24.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 35.0 Billion by 2033, exhibiting a CAGR of 3.57% from 2025-2033. Asia Pacific currently dominates the market, holding a market share of over 38.4% in 2024. The market is experiencing steady growth driven by increasing awareness of personal hygiene and cleanliness, rising popularity of premium and specialty bath soaps, and rapid expansion of e-commerce platforms that allows consumers to access a wider range of bath soap brands and variants.
Bath Soap Market Analysis:
Market Growth and Size: The market is witnessing stable growth, driven by changing consumer preferences toward premium and organic soap variants and the continuous emphasis on personal hygiene in the wake of global health concerns.
Increasing Awareness of Personal Hygiene: The increasing awareness of personal hygiene, fueled by the coronavirus (COVID-19) pandemic and hygiene campaigns, is a primary driver of the bath soap market, as consumers prioritize cleanliness and germ protection in their daily routines.
Industry Applications: The market is experiencing high demand from diverse industries, including hospitality and healthcare, where soap plays a crucial role in maintaining hygiene standards and infection control protocols.
Geographical Trends: Asia Pacific leads the market, propelled by its large population, rapid urbanization, and growing consumer disposable incomes, which are boosting the demand for a wide range of bath soap products.
Competitive Landscape: The market is characterized by intense competition with key players focusing on product innovation, eco-friendly formulations, and effective marketing strategies to gain a competitive edge.
Challenges and Opportunities: While the market faces challenges, such as the environmental concerns and competition from alternative hygiene products, it also offers lucrative opportunities in the development of sustainable and specialty soap variants, catering to evolving consumer preferences.
Future Outlook: The future of the bath soap market looks promising, with potential growth in emerging markets, increasing demand for natural and organic soaps, and ongoing product diversification to meet the evolving needs of consumers for hygiene and self-care.
Bath Soap Market Trends:
Increasing hygiene awareness
The increasing awareness of personal hygiene, notably underscored by the global coronavirus (COVID-19) pandemic, serves as a major driver in the bath soap market. With a heightened focus on health and cleanliness, consumers worldwide have become more conscious of the importance of proper hygiene practices. Bath soaps are a fundamental component of personal hygiene routines, as they effectively remove dirt, bacteria, and contaminants from the skin. The pandemic has reinforced the significance of thorough handwashing and overall body cleansing, leading to an upsurge in the demand for bath soaps. Consumers are actively seeking soap products that offer effective germ protection and cleanliness, further augmenting market growth. Manufacturers are responding to this demand by introducing antibacterial and antiviral soap formulations to meet the specific hygiene needs of consumers. The growing awareness of personal hygiene as a preventative measure against diseases and infections ensures that bath soap remains a vital product in daily life, sustaining its role as a key driver in the market.
Diverse product offerings
The bath soap market growth is significantly influenced by the diverse array of product offerings available to consumers. This diversity encompasses a wide range of bath soap variants, including premium, organic, natural, and specialty formulations. Consumers today have increasingly diverse preferences when it comes to their skincare and personal hygiene routines. As a result, they are actively seeking bath soaps that cater to their specific skin types, concerns, and lifestyle choices. Premium bath soaps offer added benefits and unique fragrances, appealing to those seeking a more luxurious bathing experience. Organic and natural variants have gained immense popularity among consumers who prioritize chemical-free and environmentally friendly options. Specialty soaps address specific skin conditions or offer unique features, such as exfoliating properties or moisturizing capabilities. As consumer preferences continue to diversify, the market's growth is supported by its ability to provide products that cater to individualized skincare needs and personal preferences.
Rapid growth in emerging markets
The growth in emerging markets, notably in regions like Asia Pacific, plays a pivotal role in propelling the bath soap industry forward. Several interconnected factors contribute to this expansion. Rapid urbanization in these regions is catalyzing the demand for personal care products, including bath soaps. As more people migrate to urban areas, there is a growing awareness of the need for proper hygiene and grooming. Apart from this, the rising disposable incomes in emerging markets enable consumers to allocate more of their budget to personal care and grooming products, such as premium and specialty bath soaps. This increased purchasing power stimulates market growth as consumers seek higher quality and more diverse product offerings. Furthermore, the heightened awareness of personal care and hygiene practices, influenced by global health concerns and changing lifestyles, leads to an increased demand for bath soaps. Consumers in emerging markets are adopting self-care routines that include regular and thorough body cleansing, contributing to the market growth.
Bath Soap Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, and regional level for 2025-2033. Our report has categorized the market based on product type, form, and distribution channel.
Breakup by Product Type:
• Premium Products
• Mass Products
Mass products account for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the product type. This includes premium and mass products. According to the report, mass products represented the largest segment.
Mass-produced bath soaps target the broader consumer base with affordability and accessibility. These products offer basic cleansing and hygiene benefits, making them a staple in households worldwide. Mass-produced soaps often focus on economies of scale, competitive pricing, and widespread distribution, ensuring their availability to a wide range of consumers, including those who prioritize cost-effective and functional options for daily use.
Premium bath soap products appeal to consumers seeking enhanced quality, unique formulations, and luxurious experiences. These soaps often contain high-quality ingredients, exotic fragrances, and skincare benefits. Premium brands capitalize on consumer preferences for natural and organic ingredients, offering eco-friendly options that cater to health-conscious individuals. Effective marketing and packaging also play a role in attracting consumers willing to pay a premium for a superior bathing experience, thus accelerating market growth.
Breakup by Form:
• Solid Bath Soaps
• Liquid Bath Soaps
Solid bath soaps hold the largest share in the industry
A detailed breakup and analysis of the market based on the form have also been provided in the report. This includes solid bath soaps and liquid bath soaps. According to the report, solid bath soaps accounted for the largest market share.
Solid bath soaps represent the largest market segment due to their enduring popularity and various advantages. These bars are a traditional and familiar choice for consumers, offering a tactile and sensory experience during use. Solid soaps are often preferred for their longevity, as they tend to last longer than their liquid counterparts. They also require less packaging, contributing to environmental sustainability. Solid bath soaps are available in a wide range of formulations, including specialty and organic options, catering to diverse consumer preferences. Their convenience, affordability, and versatility make them a staple in many households.
Liquid soaps offer convenience and ease of use, especially for handwashing and showering, with pump dispensers providing mess-free application. They are widely favored for their moisturizing properties and ability to offer various scents and formulations. Liquid bath soaps are often chosen for their perceived hygiene benefits, as they eliminate the need for shared soap bars. Additionally, they have gained traction in commercial and hospitality settings, where bulk dispensers are commonly used.
Breakup by Distribution Channel:
• Supermarkets and hypermarkets
• Convenience stores
• Pharmacies
• Specialty Stores
• Online
• Others
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, pharmacies, specialty stores, online, and others.
Supermarkets and hypermarkets offer a diverse range of brands and soap types, providing consumers with ample choices in one location. Shoppers can easily compare different products and select those that align with their preferences. The convenience of one-stop shopping and the ability to physically examine products make supermarkets and hypermarkets popular outlets for bath soaps. Additionally, these large retailers often run promotions and discounts, enticing consumers to make bulk purchases, further driving sales in the bath soap market.
Convenience stores also play a vital role in the market by catering to customers who prioritize quick and hassle-free shopping. These stores are strategically located for accessibility and typically stock popular and essential bath soap brands. Consumers often turn to convenience stores for immediate soap needs, whether it's for travel, emergencies, or daily use. The convenience factor and extended operating hours make convenience stores an indispensable distribution channel for bath soaps.
Pharmacies serve as reliable distribution channels for bath soaps, especially those with a focus on skincare and dermatological considerations. Consumers seeking soap options that align with specific skin conditions or sensitive skin often turn to pharmacies for expert guidance. Pharmacies carry soap brands with dermatologist-approved formulations, providing confidence to health-conscious consumers who prioritize the well-being of their skin. This distribution channel bridges the gap between personal care and healthcare, propelling the bath soap market through trust and specialized offerings.
Specialty stores are a niche distribution channel that caters to consumers seeking premium and unique bath soap products. These stores stock specialty and luxury soap brands that may not be readily available in mainstream retail outlets. Consumers who prioritize exotic fragrances, natural ingredients, or unique formulations turn to specialty stores for their distinct offerings. These stores provide a curated selection of bath soaps, making them attractive to individuals looking for high-quality and exclusive options, thereby catalyzing segment growth.
Online platforms have become increasingly influential in the bath soap market. They offer convenience, a vast product range, and accessibility, catering to a diverse customer base. Consumers can browse and purchase bath soaps from the comfort of their homes, with the added advantage of reading reviews and comparing products easily. Online retailers often feature a wide selection of brands, including premium and organic options, making it easier for consumers to find specific soap variants that match their preferences. The rapid growth of e-commerce, especially during the coronavirus (COVID-19) pandemic, has significantly driven bath soap sales through online channels.
Breakup by Region:
• Asia Pacific
• Europe
• North America
• Latin America
• Middle East and Africa
Asia Pacific leads the market, accounting for the largest bath soap market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific, Europe, North America, Latin America, and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
Asia Pacific held the biggest market share due to its large population, urbanization, and increasing consumer disposable incomes. Growing awareness of personal hygiene and self-care, especially in countries like India and China, also fuels the demand for bath soaps. Additionally, the region's diverse consumer preferences lead to a wide variety of soap options, from traditional to premium and natural. The increasing penetration of modern retail formats and e-commerce platforms further enhances accessibility, thus contributing to market growth.
Europe drives the bath soaps market through its heightened emphasis on skincare and wellness. Consumers prioritize high-quality, dermatologically approved products. Eco-friendly and natural formulations gain traction, aligning with European sustainability trends. Specialty and premium soaps cater to discerning customers, while pharmacies provide trusted distribution channels. Online retailing is robust, offering convenience and a vast product range. Europe's commitment to health-conscious and environmentally friendly choices ensures a steady market demand for bath soaps.
North America propels the bath soaps market with its focus on cleanliness and hygiene. The region's diverse consumer base seeks soap products that offer skin benefits and cater to specific needs, such as sensitive skin or natural ingredients. Premium, organic, and specialty soaps thrive in this market. E-commerce platforms enable easy access to a wide variety of soap brands, while convenience stores provide quick purchasing options. The influence of health campaigns and the COVID-19 pandemic has further emphasized the importance of handwashing and personal hygiene, fueling the demand for bath soaps.
Latin America contributes to the bath soaps market with its expanding population and evolving consumer preferences. Consumers in this region often prioritize traditional soap formats and fragrances. The market experiences a high demand for affordable, mass-produced bath soaps, making supermarkets and convenience stores key distribution channels. Additionally, natural and herbal soap variants find appeal among health-conscious consumers. The region's diverse cultural influences create opportunities for unique soap offerings, and online retailing is gaining momentum as consumers seek greater product variety and convenience.
The Middle East and Africa region also represents an emerging market for bath soaps with its increasing focus on personal care and grooming. Consumers in this region seek soap products that offer skin nourishment and fragrance diversity. Traditional soap formats like olive oil-based soaps remain popular. Specialty stores and pharmacies cater to consumers looking for premium and dermatologist-approved options. Online shopping is on the rise, providing access to a wider range of soap brands. The region's unique cultural preferences and a rising awareness of personal hygiene contribute to market growth in this diverse region.
Leading Key Players in the Bath Soap Industry:
Various key players in the market are actively engaging in several strategic initiatives. They are focusing on product innovation, introducing new formulations, and expanding their product portfolios to cater to evolving consumer preferences, including natural and organic options. Additionally, marketing efforts play a significant role, with companies emphasizing eco-friendly packaging, sustainability, and product efficacy to attract environmentally conscious consumers. Furthermore, rising investments in research and development (R&D) are enabling the creation of dermatologically approved and specialty soap variants to address specific skin concerns. These industry leaders are also expanding their distribution networks, both through traditional retail channels and online platforms, to enhance accessibility and reach a wider customer base.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
• Procter and Gamble
• Unilever
• Colgate Palmolive
Key Questions Answered in This Report
1.How big is the bath soap market?
2.What is the future outlook of bath soap market?
3.What are the key factors driving the bath soap market?
4.Which region accounts for the largest bath soap market share?
5.Which are the leading companies in the global bath soap market?
