1 序文
2 調査範囲と方法論
2.1 調査の目的
2.2 ステークホルダー
2.3 データソース
2.3.1 一次情報源
2.3.2 二次情報源
2.4 市場推定
2.4.1 ボトムアップ・アプローチ
2.4.2 トップダウンアプローチ
2.5 予測方法
3 エグゼクティブ・サマリー
4 はじめに
4.1 概要
4.2 主要業界動向
5 学校文具用品の世界市場
5.1 市場概要
5.2 市場パフォーマンス
5.3 COVID-19の影響
5.4 製品別市場構成
5.5 流通チャネル別市場構成比
5.6 エンドユーザー別市場構成比
5.7 地域別市場構成比
5.8 市場予測
6 製品別市場構成
6.1 紙製品
6.1.1 市場動向
6.1.2 市場予測
6.2 筆記具
6.2.1 市場動向
6.2.2 市場予測
6.3 コンピューター・プリンター用品
6.3.1 市場動向
6.3.2 市場予測
6.4 その他
6.4.1 市場動向
6.4.2 市場予測
7 流通チャネル別市場
7.1 文具・書店
7.1.1 市場動向
7.1.2 市場予測
7.2 スーパーマーケット、ハイパーマーケット
7.2.1 市場動向
7.2.2 市場予測
7.3 オンライン
7.3.1 市場動向
7.3.2 市場予測
7.4 その他
7.4.1 市場動向
7.4.2 市場予測
8 エンドユーザー別市場内訳
8.1 K-12
8.1.1 市場動向
8.1.2 市場予測
8.2 高等教育
8.2.1 市場動向
8.2.2 市場予測
9 地域別市場内訳
9.1 欧州
9.1.1 市場動向
9.1.2 市場予測
9.2 北米
9.2.1 市場動向
9.2.2 市場予測
9.3 アジア太平洋
9.3.1 市場動向
9.3.2 市場予測
9.4 中東・アフリカ
9.4.1 市場動向
9.4.2 市場予測
9.5 中南米
9.5.1 市場動向
9.5.2 市場予測
10 SWOT分析
10.1 概要
10.2 長所
10.3 弱点
10.4 機会
10.5 脅威
11 バリューチェーン分析
12 ポーターズファイブフォース分析
12.1 概要
12.2 買い手の交渉力
12.3 供給者の交渉力
12.4 競争の程度
12.5 新規参入の脅威
12.6 代替品の脅威
13 価格分析
13.1 価格指標
13.2 価格構造
13.3 マージン分析
14 競争環境
14.1 市場構造
14.2 主要プレーヤー
14.3 主要プレーヤーのプロフィール
14.3.1 パイロット・ペン・コーポレーション・オブ・アメリカ
14.3.2 コクヨカムリン株式会社
14.3.3 Newell Brands, Inc.
14.3.4 BICグループ
14.3.5 ACCO Brands
14.3.6 アドヴェオ・フランス・サス
14.3.7 アーデント・ビジネス・グループ・リミテッド
14.3.8 エル・コルテ・イングレスS.A.
14.3.9 Herlitz (Pelikan Vertriebsgesellschaft mbH & Co. KG[AB1])
14.3.10 KAUT-BULLINGER & CO GmbH & Co.KG
14.3.11 リレコSAS
14.3.12 メトロ・キャッシュ・アンド・キャリー・インディア・プライベート・リミテッド
14.3.13 ライマン
14.3.14 WHスミス・ハイストリート・リミテッド
図1：世界：学校文具用品市場：主な促進要因と課題
図2：世界：学校文房具用品市場：販売額（単位：億米ドル）、2019年～2024年
図3：世界：学校文具用品市場：製品別構成比（単位：％）、2024年
図4：学校文房具用品の世界市場：製品別構成比（単位：%）、2024年図4：学校文房具用品の世界市場：流通チャネル別構成比（単位
図5：学校文房具用品の世界市場：流通チャネル別構成比（単位：%）、2024年図5：学校文房具用品の世界市場：エンドユーザー別構成比（単位
図6：学校文房具用品の世界市場：エンドユーザー別構成比（単位：%）、2024年図6：学校文房具用品の世界市場：地域別構成比（%）、2024年
図7：学校文房具用品の世界市場予測：販売額（単位：億米ドル）、2025年～2033年
図8：学校文房具用品の世界市場：SWOT分析
図9：世界：学校文房具用品産業：バリューチェーン分析
図10: 世界：学校文房具用品産業：ポーターのファイブフォース分析
図11：世界：学校文具用品（紙製品）市場：販売額（単位：百万米ドル）、2019年および2024年
図12：学校文具用品（紙製品）の世界市場予測：販売額（単位：百万米ドル）、2025年～2033年
図13：学校文具用品の世界市場（筆記具）：販売額（単位：百万米ドル）、2019年・2024年
図14：学校文房具用品（筆記具）の世界市場予測：販売額（単位：百万USドル）、2025年～2033年
図15：学校文房具用品（コンピュータ・プリンタ用品）の世界市場販売額（単位：百万米ドル）、2019年・2024年
図16：学校文具用品（コンピュータ・プリンタ用品）の世界市場予測：販売額（単位：百万米ドル）、2025年～2033年
図17：学校文具用品（その他製品）の世界市場販売額（単位：百万米ドル）、2019年・2024年
図18：学校文具用品（その他製品）の世界市場予測：販売額（単位：百万米ドル）、2025年～2033年
図19：学校文具用品の世界市場：図19：学校文房具用品の世界市場：文房具店・書店を通じた販売額（単位：百万USドル）、2019年・2024年
図20：学校文房具用品の世界市場予測：文房具店・書店経由の売上高（単位：百万米ドル）、2025年～2033年
図21：学校文房具用品の世界市場：図21：学校文房具用品の世界市場：スーパーマーケットとハイパーマーケットを通じた販売（単位：百万米ドル）、2019年・2024年
図22：学校文房具用品の世界市場予測：図22：学校文房具用品の世界市場予測：スーパーマーケットとハイパーマーケットを通じた販売額（単位：百万米ドル）、2025年～2033年
図23：世界：学校文房具用品市場：オンライン販売（単位：百万米ドル）、2019年・2024年
図24：学校文房具用品の世界市場予測：オンライン販売（単位：百万米ドル）、2025年～2033年
図25：世界：学校文房具用品市場：その他の流通経路による販売（単位：百万米ドル）、2019年・2024年
図26：世界：学校文房具用品市場予測：その他の流通チャネルによる販売額（単位：百万米ドル）、2025年～2033年
図27：世界：学校文房具用品（幼稚園から高校まで）市場：販売額（単位：百万米ドル）、2019年・2024年
図28：世界：学校文房具用品（幼稚園から高校まで）市場予測：販売額（単位：百万米ドル）、2025年～2033年
図29：世界：学校文房具用品（高等教育）市場：販売額（単位：百万米ドル）、2019年・2024年
図30：世界：学校文房具用品（高等教育）市場予測：販売額（単位：百万米ドル）、2025年～2033年
図31：ヨーロッパ：学校文房具用品市場：販売額（単位：百万米ドル）、2019年・2024年
図32：ヨーロッパ：学校文房具用品の市場予測：販売額（単位：百万米ドル）、2025年～2033年
図33：北米：学校文房具用品市場：販売金額（単位：百万米ドル）、2019年および2024年
図34：北米：学校文房具用品の市場予測：販売額（単位：百万米ドル）、2025年～2033年
図35：アジア太平洋地域：学校文房具用品市場：販売額（単位：百万米ドル）、2019年および2024年
図36：アジア太平洋地域：学校文房具用品の市場予測：販売額（単位：百万米ドル）、2025年～2033年
図37：中東・アフリカ：学校文房具用品市場：販売額（単位：百万米ドル）、2019年および2024年
図38：中東およびアフリカ：学校文房具用品の市場予測：販売額（単位：百万米ドル）、2025年～2033年
図39：ラテンアメリカ：学校文房具用品市場：販売額（単位：百万米ドル）、2019年および2024年
図40：ラテンアメリカ：学校文房具用品の市場予測：販売額（単位：百万米ドル）、2025年～2033年
[表一覧］
表1：世界：学校文房具用品市場：主要産業ハイライト、2024年および2033年
表2：学校文房具用品の世界市場予測：製品別内訳（単位：百万米ドル）、2025年〜2033年
表3：学校文房具用品の世界市場予測：流通チャネル別構成比（単位：百万米ドル）、2025年～2033年
表4：学校文房具用品の世界市場予測：エンドユーザー別構成比（単位：百万米ドル）、2025-2033年
表5：学校文房具用品の世界市場予測：地域別構成比（単位：百万米ドル）、2025-2033年
表6：学校文房具用品の世界市場構造
表7：学校文房具用品の世界市場：主要プレイヤー
The global school stationery supplies market size reached USD 98.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 130.4 Billion by 2033, exhibiting a growth rate (CAGR) of 2.99% during 2025-2033. The rising student populations and increased enrolment rates, government investments in education, the growing emphasis on creative and extracurricular activities, the convenience of e-commerce platforms, and the rising popularity of sustainable, eco-friendly products are some of the major factors propelling the growth of the market.
School stationery supplies refer to several essential materials and tools used by students and educators in educational institutions. These supplies typically include items such as notebooks, pens, pencils, erasers, rulers, calculators, glue, scissors, folders, highlighters, and backpacks. They are essential in facilitating the learning process, organization, and note-taking. They are essential for students to complete assignments, take notes, create projects, and carry out various academic tasks. Additionally, the availability and quality of school stationery supplies can significantly impact students' productivity, creativity, and educational experience globally.
The market is primarily driven by increasing investments in educational infrastructure. In addition, the growing number of recognized academic institutions, such as schools is fueling the demand for durable and high-quality stationery supplies. Moreover, the market is experiencing a positive trend of product personalization. Many market players are introducing customizable designs for notebooks, book covers, labels, and pencil cases, which are gaining popularity among students. Furthermore, collaborations with popular cartoon channels to launch character merchandise that appeals to the younger demographic are contributing to market growth. Apart from this, the introduction of sustainable stationery supplies, the convenience of purchasing products through e-commerce portals, increased consumer spending power, and advancements in printing technology are propelling the market growth.
School Stationery Supplies Market Trends/Drivers:
The rising demand for school supplies due to rapid urbanization and the increasing global population
The rising demand for school supplies due to rapid urbanization, the increasing global population, and rising disposable income with the increasing number of students attending schools is contributing to the market growth. Additionally, the increasing admission rates of students enrolling in educational institutions are accelerating the demand for school stationery supplies. This includes essential items such as notebooks, pencils, pens, erasers, rulers, and more. Additionally, urbanization often brings improved access to education, resulting in higher enrolment rates and increased demand for school supplies in urban areas. Moreover, the growing literacy rates are escalating the demand for school stationery supplies. Also, as literacy rates rise, the emphasis on education also increases, prompting families and educational institutions to invest in quality stationery products to support learning and academic success propelling the market growth.
Various technological advancements
Technological advancements in school stationery supplies with the integration of technology into education, are escalating the demand for digital tools, such as tablets, laptops, and interactive learning devices. These devices requiring compatible accessories such as digital styluses, screen protectors, and charging cables is contributing to the expanding market. Additionally, numerous advancements in manufacturing technologies have improved the quality and design of traditional stationery items, leading to increased demand from students seeking innovative and visually appealing products. Moreover, technological advancements in manufacturing processes led to the production of high-quality and innovative stationery products. For instance, pens with ergonomic designs for comfortable writing, markers with advanced ink technology for improved performance, and notebooks with specialized paper for compatibility with digital pens are accelerating the market growth.
Expanding e-commerce sector
The rapid growth of the e-commerce sector has revolutionized the way consumers purchase school stationery supplies. Additionally, the easy accessibility to online platforms offering convenience, numerous products, and competitive prices are contributing to the market growth. Moreover, the ability to compare prices and read reviews online provide consumers to make informed purchasing decisions representing another major growth-inducing factor. Furthermore, the e-commerce sector allows access to stationery products from various suppliers, including international brands, which expands the market reach and provides consumers with more choices. Apart from this, the increasing popularity of online shopping, coupled with advancements in logistics and delivery services is driving the growth of the school stationery supplies market.
School Stationery Supplies Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the global School stationery supplies market report, along with forecasts at the global and regional levels from 2025-2033. Our report has categorized the market based on product, end user, and distribution channel.
Breakup by Product:
• Paper Products
• Writing Instruments
• Computer and Printer Supplies
• Others
Paper products dominate the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes paper products, writing instruments, computer and printer supplies, and others. According to the report, paper products represented the largest segment.
The paper product segment is often the largest in the school stationery supplies market due to the rising demand for paper products, as they are essential and fundamental for education contributing to the market growth. Additionally, the escalating demand for notebooks, notepads, and paper pads is widely employed by students for taking notes, writing assignments, and completing tasks influencing market growth. Moreover, the widespread adoption of paper products is due to their cost-effectiveness and versatility in terms of their formats, sizes, and designs that can cater to various educational needs, such as ruled notebooks for writing practice, graph paper for mathematical calculations, and plain sheets for creative work, represents another major growth-inducing factor. Along with this, paper products are generally more affordable and accessible for students and educational institutions, accelerating market growth.
Breakup by End User:
• K-12
• Higher Education
K-12 holds the largest share in the market
A detailed breakup and analysis of the market based on the end-user has also been provided in the report. This includes K-12, and higher education. According to the report, K-12 accounted for the largest market share.
The K-12 segment tends to be the largest market for school stationery supplies due to the K-12 education sector encompassing a significant number of students across various age groups, making it a substantial market in terms of volume. Additionally, K-12 students require several stationery items, including notebooks, pencils, pens, erasers, rulers, and art supplies, among others which is contributing to the market growth. The extensive list of stationery needs for each student multiplies the demand in the K-12 segment. Moreover, the nature of the K-12 education system typically involving a structured curriculum and a standardized approach to teaching, contributes to the consistent demand for stationery supplies. Also, students in primary and secondary schools rely heavily on writing instruments and other stationery items to complete their assignments, take notes, and participate in classroom activities which represents another major growth-inducing factor.
Breakup by Distribution Channel:
• Stationery and Book Shops
• Supermarkets and Hypermarkets
• Online
• Others
Stationery and book shops dominate the market
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes stationery and book shops, supermarkets and hypermarkets, online, and others. According to the report, stationery and bookshops accounted for the largest market share.
Stationery and book shops are established as traditional outlets for purchasing school-related supplies. These shops have a long-standing presence in local communities, making them easily accessible to students, parents, and teachers. They are familiar, with convenient locations, and a reputation for carrying numerous stationery items which is a go-to-choice for school-related shopping. Additionally, they often have a dedicated section specifically catering to school supplies. They stock a comprehensive selection of products such as notebooks, pens, pencils, erasers, rulers, art materials, and other stationery essentials that students require for their academic pursuits. This extensive range of products makes stationery and book shops a one-stop destination for all school-related stationery needs. Furthermore, stationery and book shops frequently collaborate with educational institutions, including schools, colleges, and universities. They establish partnerships and supply contracts with these institutions, ensuring a steady demand for their products which is augmenting the market growth.
Breakup by Region:
• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. According to the report, North America was the largest market for school stationery supplies.
North America representing the largest segment can be attributed to several factors such as the growing population, and a well-established education system, with a significant number of students attending schools and colleges escalating the demand for school stationery supplies such as pens, pencils, notebooks, and other related items. Moreover, North America has a higher disposable income compared to many other regions, enabling consumers to spend more on quality stationery products, and the willingness to invest in higher-priced or premium stationery items is influencing the growth of the market. Furthermore, North America has a highly competitive retail landscape, with various large-scale retail chains and online platforms offering numerous school stationery supplies propelling the market growth. This easy accessibility and availability of products with aggressive marketing strategies contribute to the market's expansion. Apart from this, the North American market benefits from continuous product innovation and a focus on quality and functionality in school stationery supplies which is creating the largest segment in the school stationery supplies market.
Competitive Landscape:
At present, key players in the school stationery supplies market are employing various strategies to strengthen their position and remain competitive. They are focusing on product innovation to offer unique and differentiated stationery products. They are also investing in research and development (R&D) activities to introduce new designs, materials, and features that cater to the evolving needs and preferences of students. Moreover, leading players are implementing effective marketing strategies, investing in advertising, promotions, and social media campaigns to increase brand awareness and reach their target audience which represents another major growth-inducing factor. Furthermore, they are providing excellent customer service and support to build strong relationships with educational institutions, students, and parents including providing assistance in selecting the right stationery products, offering product warranties, and addressing customer queries and concerns promptly, creating a positive market outlook.
The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
• Pilot Pen Corporation of America
• Kokuyo Camlin Ltd.
• Newell Brands, Inc.
• BIC Group
• ACCO Brands
• ADVEO FRANCE SAS
• Ardent Business Group Ltd
• El Corte Inglés S.A.
• Herlitz (Pelikan Vertriebsgesellschaft mbH & Co. KG[AB1])
• KAUT-BULLINGER & CO GmbH & Co.KG
• Lyreco SAS
• METRO Cash and Carry India Private Limited
• Ryman Ltd
• WH Smith High Street Limited
Key Questions Answered in This Report
1.What was the size of the global school stationery supplies market in 2024?
2.What is the expected growth rate of the global school stationery supplies market during 2025-2033?
3.What are the key factors driving the global school stationery supplies market?
4.What has been the impact of COVID-19 on the global school stationery supplies market?
5.What is the breakup of the global school stationery supplies market based on the product?
6.What is the breakup of the global school stationery supplies market based on the end user?
7.What is the breakup of the global school stationery supplies market based on the distribution channel?
8.What are the key regions in the global school stationery supplies market?
9.Who are the key players/companies in the global school stationery supplies market?
